Key Account Manager

About the Role

You will co-create annual business plans, negotiate trading terms, manage P&L and promotional investment, and ensure best-in-class in-store execution. This is a high-ownership manager-level position for a seasoned FMCG or Vape professional who thrives in fast-paced, deal-intensive environments.

• Account Leadership & JBP: Lead end-to-end commercial relationships with major retail chains, master distributors, and key store networks. Develop and execute Joint Business Plans (JBP), annual sales forecasts, and volume growth targets alongside buyers and owners.
• Commercial Negotiation: Own annual trading term negotiations, including listing investments for new product launches (NPDs), shelf-space prioritization, volume rebate structures, and credit conditions that protect margin and drive mutual growth.
• P&L & Investment Management: Oversee account profitability, trade spend, promotional budgets, and credit terms to optimize return on investment (ROI) across the assigned portfolio.
• Supply Chain Collaboration: Partner with supply chain and demand planning to optimize stock replenishment cycles, minimize out-of-stock risks, and prevent slow-moving SKU overstock.
• Trade Marketing & Activation: Work closely with Trade Marketing to design and execute high-impact promotions, seasonal campaigns, and bundle deals that drive shopper conversion and sell-out performance.
• In-Store Excellence: Ensure partners adhere to brand planograms, premium display placement, and POSM deployment (e.g., customized counter displays, acrylic trays).
• Category & Market Insights: Leverage category offtake data and analytics to generate actionable insights that grow the vape category within your key accounts.

• Bachelor’s degree or above.
• 5–8 years of progressive experience in Key Account Management, Modern Trade, or National Account Management within the FMCG, Vape, or consumer electronics sectors.
• Demonstrated ownership of P&L, trade terms, listing investments, and promotional ROI.
• Proven ability to negotiate win-win commercial agreements (credit lines, volume rebates, shelf placement) with sophisticated, cost-conscious buyers.
• Strong category management mindset: able to optimize product mix based on store demographics and sales velocity.
• Hands-on experience with sell-out activation, including trade promotions, bundling, and POSM execution.
• Business-proficient English (reading and writing required; verbal fluency preferred for cross-border reporting).
• Analytical proficiency in using sales data and category insights to drive account growth.

• A manager-level role with direct impact on a high-ROI channel representing a significant portion of the Philippines business.
• Exposure to regional leadership and cross-functional collaboration across Supply Chain, Trade Marketing, and Finance.
• Competitive compensation and performance-driven incentives.