Social Media Specialist

The Social Media Specialist is responsible for managing the company's online presence by creating engaging content, growing brand awareness, and increasing audience engagement across Facebook, Instagram, TikTok, Shopee, and Lazada. The role works closely with the Marketing, Creative, Sales, and Management teams to develop and execute content strategies that support the company's marketing objectives and drive customer engagement.

• Plan, create, schedule, and publish engaging content across Facebook, Instagram, TikTok, Shopee, and Lazada.
• Develop content calendars aligned with marketing campaigns, product launches, and promotional activities.
• Create compelling captions, scripts, and content ideas that reflect the company's brand identity.
• Monitor and respond to comments, messages, and customer inquiries in a timely and professional manner.
• Collaborate with graphic designers, video editors, and content creators to produce high-quality visual content.
• Monitor social media trends, viral content, and platform algorithm updates to improve content performance.
• Track and analyze social media performance metrics, including reach, engagement, follower growth, and conversions.
• Coordinate with the Platform Ads Specialist to align organic content with paid advertising campaigns.
• Assist in planning and executing social media campaigns, giveaways, livestreams, and promotional events.
• Monitor competitor activities and identify opportunities to improve the company's social media presence.
• Ensure consistent branding, messaging, and visual identity across all digital platforms.
• Perform other social media and digital marketing-related duties as assigned by Management.

• Bachelor's degree in Marketing, Communications, Multimedia Arts, Advertising, Business, or a related field.
• At least 2 years of experience in social media management, digital marketing, or content creation.
• Strong knowledge of Facebook, Instagram, TikTok, Shopee, and Lazada platforms and their best practices.
• Excellent copywriting, communication, and storytelling skills.
• Experience using content creation and editing tools such as Canva, CapCut, Adobe Photoshop, Adobe Illustrator, or similar software is an advantage.
• Familiarity with social media analytics and performance reporting tools.
• Creative, detail-oriented, organized, and able to manage multiple projects simultaneously.
• Experience in the e-commerce, beauty, retail, or sales-driven industry is an advantage.