Social Media Specialist
Guangzhou StarsPulse Co., Ltd. Makati
Manage the daily operations of usmile Philippines’ official Facebook, TikTok, and Instagram pages.
- Focus primarily on social media copywriting, including brand posts, product selling-point copy, campaign content, short-form video scripts, and advertising copy.
- Develop content topics and publishing plans based on the brand’s positioning, product features, and relevant local trends in the Philippines.
- Coordinate with the photographer in producing short-form videos and branded content. When necessary, support content production through occasional on-camera appearances, product demonstrations, voice-over presentations, or lifestyle scenes.
- Coordinate the production and publication of photos, videos, and other social media materials, ensuring that all content is consistent with the brand’s tone and identity.
- Manage comments and direct messages, respond to customer inquiries promptly, and improve audience engagement.
- Monitor platform performance, including reach, engagement rate, follower growth, and content conversion, and provide regular recommendations for improvement.
- Support livestream campaigns, influencer collaborations, PR activities, and e-commerce promotions through relevant social media content.
- At least 2 years of experience in social media management or a related role.
- Familiarity with the operation and content formats of Facebook, TikTok, and Instagram.
- Excellent English copywriting skills, with the ability to independently create social media posts, short-form video scripts, and brand promotional copy.
- Strong content planning skills and a good understanding of Philippine social media culture, trends, and audience behavior.
- Presentable and comfortable on camera, with the ability to support the photographer during content shoots. This is not a livestream host or full-time on-camera role.
- Basic knowledge of photography, video editing, Canva, or CapCut is an advantage.
- Experience in beauty, personal care, FMCG, e-commerce, or brand-side social media operations is preferred.
- Proactive, creative, and organized, with strong communication, execution, and cross-functional collaboration skills.
Pilmico Foods CorporationMakati
and agribusiness solutions. Join us as we shape the future of food in Asia and build a culture where, together, we nourish the future.
https://www.aboitizfoods.com/
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