Social Media Marketing Specialist
We are a premier luxury watch retailer located in the heart of Makati, inside The Peninsula Manila Shopping Arcade . We specialize in curating exceptional vintage and pre-owned timepieces for discerning collectors and enthusiasts. We are looking for a creative and driven Social Media Marketing Specialist to join our team and elevate our brand's digital presence.
Location: Makati, Philippines (On-site)Salary: PHP 40,000 per month
We're looking for a strategic and hands-on Social Media Marketing Specialist to help grow and strengthen our social media presence.
This role is ideal for someone who goes beyond simply scheduling and publishing content. You'll work closely with the team on content ideas and execution, monitor how our content performs, identify opportunities for improvement, and bring fresh ideas based on social media trends and audience behavior.
The overall content strategy and calendar will be provided, but we want someone who can think independently, contribute ideas, and take ownership of the day-to-day performance of our social channels.
What you'll do- Manage and grow our social media channels, ensuring consistent and high-quality execution
- Collaborate with the team on content ideas and identify opportunities to improve engagement and reach
- Monitor social media performance across key metrics including reach, engagement, views, follower growth, and other relevant KPIs
- Analyze content performance and translate insights into clear, actionable recommendations
- Identify trends, emerging content formats, and platform changes that could benefit the brand
- Proactively recommend content improvements, experiments, and new ideas based on audience behavior and performance data
- Track and report on social media performance, highlighting key takeaways and recommended next steps
- Stay current with social media trends and best practices across Instagram, TikTok, Facebook, and other relevant platforms
- Take ownership of the social media presence and ensure channels remain active, relevant, and aligned with the brand
- 3+ years of hands-on social media marketing experience, ideally managing brand accounts
- Experience within the industry of luxury retail, watch retail, or any alike industry
- Strong understanding of social media analytics and performance measurement
- Proven experience using performance data to optimize content and campaigns
- Ability to turn analytics into actionable recommendations, not just reports
- Strong understanding of content strategy and social media trends
- Creative thinker who can proactively contribute content ideas and recommendations
- Experience managing social media channels and taking ownership of performance
- Strong communication and collaboration skills
- Comfortable working independently while collaborating with the team on strategy and content direction
- Experience in fashion, luxury, retail, lifestyle, or eCommerce
- Experience with Instagram and TikTok
- Experience with social media analytics tools and reporting platforms
- Experience with content creation or short-form video
- Familiarity with Meta Business Suite, TikTok Analytics, or similar platforms