Key Account Manager - Cebu

Qualifications:

• Seeking candidates with 3-5years of sales experience in consumer goods, preferably with modern trade accounts.
• Proficient in managing key account
• Proficient in Microsoft Excel & PowerPoint
• Must be from CEBU

1. Distribution Management:

• Conduct regular store visits to key accounts such as South Star Drug Stores & The Generics Pharmacy, maintaining high merchandising and trade compliance standards
• Maintain strong relationships with key accounts to optimize distribution efficiency and ensure successful product launches.
• Collaborate with the Sales Admin Group for timely and accurate booking order encoding.
• Coordinate with the CSG or Branch Manager on order delivery dates, ensuring effective distribution management.
• Execute strategic distribution plans with key accounts to optimize product placement and enhance market presence.
• Analyze distribution metrics to identify opportunities for improvement and efficiency in key account management

1. Key Accounts Management and Development:

• Develop and execute strategic account plans to optimize distribution efficiency, maximize sales potential, and achieve mutually beneficial goals.
• Collaborate with key accounts in selling new SKUs from partner principals, contributing to the diversification of product offerings.
• Analyze key account data and market trends to identify growth opportunities, recommend innovative programs, and implement strategic distribution plans.
• Maintain strong trade relations, cultivating partnerships to secure additional distribution channels and market presence.
• Implement trade initiatives and promotional activities to stimulate sales and capture new market segments.
• Address trade challenges and identify business opportunities for key accounts, recommending and implementing programs that maximize sales and profitability.

1. Accounts Receivable Management:

• Review official, highlighting their significance as official and accountable documents.
• Achieves observance of OR Remittance Policy, validating deductions and verifying data accuracy.
• Implements Promotion with Purchase (PWP), ensuring strategically aligned trade promo spends.

1. Inventory and Bad Order Management:

• Coordinate trade returns/bad orders pick-up from outlets, maintaining effective relations with accounts.
• Plan and schedule regular clean-ups of FC (hanging balances) and the previous year's HD, optimizing distribution efficiency.
• Provide necessary documents for clean-up drives, ensuring accurate assessments and reconciliation.
• Implement and enforce the Bad Order Policy to keep trade BO returns within acceptable levels defined by company standards.

1. Trade Marketing:

• Formulate and implement all-encompassing trade marketing strategies to boost brand visibility and drive sales growth.
• Collaborate with key accounts and distributors to implement effective in-store promotions and merchandising initiatives.
• Analyze market data and consumer insights to identify opportunities for impactful trade marketing campaigns.
• Work closely with the marketing team to align trade marketing activities with overall brand strategies.
• Monitor and evaluate the effectiveness of trade marketing programs, making data-driven adjustments as needed.
• Coordinate with cross-functional teams to ensure seamless execution of trade marketing initiatives