Sales & Marketing Associate

Duties and Responsibilities:

1. Identify and target prospective individual learners and corporate clients via strategic marketing and advertising (cold calling, outreach, emails, Instagram, Facebook, etc.).
2. Maintain a strong pipeline of potential, loyal, and partnered clients (B2B and B2C), and do follow up regularly to convert leads into enrollments, and to re-engage clients with the company.
3. Guide, provide, and assist clients with all necessary details (course schedules, fees, trainers’ qualification, certification and accreditations, etc.), and assistance they need even after-sales support, to establish strong relationships and reliability to the company. From Inquiry to payment processing or closing the deal.
4. Establish data, key performance indicators (KPI’s), and track daily inquiries, conversions, prospect client’s information, and other necessary elements to improve leads and sales of the company.
5. Prepare weekly and monthly sales performance reports and discuss them to executives. Share insights, recommendations, look-ahead plans, and strategies to the team.
6. Strategize, Plan, and execute marketing campaigns, use of CRM tools, promote advertisement, and convert all leads to enrollment to meet the monthly sales target.
7. Maintain, handle, and regularly update the training center's social media accounts/platforms (Facebook, Instagram, etc.) and respond promptly to enquiries, comments, and messages.
8. Create advertisements and strategic promotions in social media platforms to increase leads, content creation, interactions, views, etc. Do everything to Improve Search Engine Optimization (SEO), and drive website traffic. Also, analyze the effectiveness of marketing campaign and sales.
9. Conduct competitor analysis to benchmark pricing, programs, and promotional tactics. Also to prepare reports and discuss them to the executives and team.
10. Drive eagerness, commitment, and boost the team members to come out of their full potential.
11. Communicate with the team, trainers, and especially clients to identify trends and training needs. Also collect feedback from clients to improve the company's services.
12. Visits client’s sites to discuss their needs, deliver and present product/services, and represent the company from time to time.
13. Be the strategic goal hitter lead associate for sales and marketing and do other tasks as required by the executive.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• 2–3 years experience for entry-level roles
• Background in sales, marketing, customer service, or retail is often preferred
• Experience with lead generation, promotions, or client handling is a plus
• Understanding of social media platforms and online marketing tools
• Ability to analyze sales reports and market data