Business Development Executive

Business Development Executive (Demand Generation & SQL Growth)

Department: Sales (with close collaboration with Marketing)

This is a hybrid role that bridges demand generation execution and sales development, with clear ownership of SQL generation.

Key Responsibilities:

• Marketing list maintenance and Hubspot campaigns and sequences execution
• Support the execution of demand generation campaigns, including but not limited to
• email campaigns, webinars, and social media initiatives.
• Assist in growing and engaging LinkedIn groups and communities relevant to target
• accounts.
• Track and follow up on campaign responses and inbound interest in a timely manner.

• Maintain and update a prospect tracker for assigned accounts (e.g., universities and
• other public sector assignments)
• Identify and prioritize high-potential prospects based on campaign engagement and
• sales criteria.
• Research key stakeholders and decision-makers within target accounts.

• Execute structured outbound email outreach to targeted prospects.
• Conduct qualification conversations to assess prospect interest, needs, and fit.
• Convert engaged prospects into Sales Qualified Leads (SQLs) using agreed qualification
• criteria.

• Book qualified meetings and demos for the Sales team.
• Ensure proper handover of qualified opportunities with clear context and next steps.
• Support Sales-led activities such as webinars or briefings through outreach and followups.
• Support Sales with demos when needed

• Track and report key activities and outcomes, including:
• Outreach emails sent
• Qualified conversations
• Meetings booked for Sales
• SQLs generated
• Pipeline opportunities influenced
• Provide insights to improve campaign-to-SQL conversion

• Completion and accuracy of Prospect Tracker
• High-Priority Prospects Identified
• Conference Leads Captured
• Outreach Emails Sent
• Qualified Conversations
• Meetings Booked for Sales
• Webinar Registrations Supported
• LinkedIn Group Engagement
• Sales Qualified Leads (SQLs) Generated
• Pipeline Opportunities Created
• Total Hours Invested

• Bachelor's degree in Business, Marketing, Communications, or related fields.
• With at least 3yrs of experience with end to end software sales
• Interest in sales development, business growth, or marketing execution.
• Coachable, proactive, and results-driven.

Work Schedule: UK Shift (3:00 PM – 12:00 MN / 4:00 PM – 1:00 AM)