Recruitment Marketing Senior Officer (Global Content & Communications)

Your mission is to position VXI as an employer of choice through strategic PR and social listening, driving high-volume applications for customer experience (CX) agent roles while simultaneously building talent pipelines for highly specialized, non-agent corporate positions.

Key Responsibilities

• Brand Stewardship: Serve as the guardian of VXI’s employer brand identity, ensuring all global recruitment marketing and PR communications maintain visual and tonal consistency.
• Cross-Border Collaboration: Act as the primary liaison for regional Recruitment Marketing POCs, establishing a collaborative framework to source local success stories and translate them into globally resonant content and media pitches.
• Cultural Agility: Review, refine, and adapt communication strategies to ensure they are culturally apt, legally compliant, and highly engaging for specific geographic talent pools.

• Multi-Channel Strategy: Conceptualize, write, and oversee the production of digital assets for diverse channels, including LinkedIn, Facebook, Instagram, TikTok, Glassdoor, local job boards, and internal communications.
• Segmented Copywriting: Draft compelling, highly targeted copy tailored to distinct candidate personas—from entry-level customer service agents to executive-level corporate leaders.
• Rich Media Coordination: Partner with internal creative teams or external multimedia agencies to produce video testimonials, infographics, podcast segments, and interactive digital brochures that highlight VXI’s unique workplace culture.

• PR & Earned Media Management: Collaborate with global corporate communications to identify external PR opportunities, draft press releases, and pitch compelling humaninterest or workplace-culture stories to regional HR, tech, and business publications.
• Award & Accolade Amplification: Lead the digital distribution and communication strategy for global and regional employer awards (e.g., Great Place to Work certifications), maximizing their visibility to active and passive talent pools.

• Sentiment Tracking & Response Strategy: Utilize social listening tools to actively monitor mentions of VXI's employer brand, recruitment processes, and workplace environment across digital platforms, forums, and review sites.
• Candidate Experience Optimization: Analyze sentiment trends and candidate drop-oZ points in the digital funnel to revise messaging on career sites and landing pages, maximizing conversion rates.

• Experience: 2–3 years of dedicated experience in Recruitment Marketing, Employer Branding, PR/Corporate Communications, or Digital Content Strategy. Experience within aglobal BPO, shared services, or high-volume hiring industry is highly preferred.
• Strategic Expertise: Proven track record of developing multi-platform digital content and PR strategies that successfully generated candidate leads, enhanced brand sentiment, or drove community engagement.
• Market & Media Acumen: Strong knowledge of global and regional digital media trends, PR distribution practices, algorithmic shifts on social platforms, and modern creative formats.
• Reputation Management Skills: Experience in social listening, crisis or feedback communication mitigation, and managing employer reviews across varying geographic markets.
• Project Management: Excellent organizational skills with a demonstrated ability to coordinate projects across varying time zones and cross-functional teams without losing attention to detail.
• Communication Skills: Exceptional written and verbal English communication skills, with a portfolio showcasing versatile writing styles (e.g., press releases, long-form blogs, punchy social copy, scriptwriting).