Lead Generation Specialist

As part of the Marketing team, this position plays a direct role in driving revenue growth by supplying the Sales team with high-quality, sales-ready leads.

• Manage all inbound inquiries from the website, social media, online campaigns, and digital ads.
• Profile leads based on equipment interest (e.g., excavators, backhoes), industry segment (e.g., construction, mining, agriculture), and purchasing timeline.
• Qualify leads using pre-defined criteria (budget, authority, need, timeline) to ensure they meet sales readiness standards.
• Coordinate closely with the Sales team to align on lead handover process and continuously improve lead-to-sales conversion.
• Maintain and update lead records in the CRM system with accurate tagging, notes, and follow-up actions.
• Analyze traffic and inquiry patterns from digital channels and recommend strategies to increase lead volume and quality.
• Launch and monitor basic lead nurturing workflows for prospects not yet ready to purchase.
• Support the marketing team in designing campaigns that align with seasonal promotions, product launches, and market demand.
• Provide weekly reports on lead performance, conversion metrics, and digital engagement insights.

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience in B2B lead generation, preferably in the construction or heavy equipment industry.
• Strong understanding of CRM systems and lead scoring/qualification techniques.
• Familiarity with digital marketing tools, campaign tracking, and social media platforms.
• Effective communication and coordination skills across marketing and sales departments.
• Ability to analyze lead data to draw actionable insights.

• Volume and quality of qualified inbound leads
• Lead-to-quote and lead-to-sale conversion rates
• Speed and accuracy of lead follow-up and handoff
• CRM completeness and lead status tracking As part of the Marketing team, this position plays a direct role in driving revenue growth by supplying the Sales team with high-quality, sales-ready leads.

• Manage all inbound inquiries from the website, social media, online campaigns, and digital ads.
• Profile leads based on equipment interest (e.g., excavators, backhoes), industry segment (e.g., construction, mining, agriculture), and purchasing timeline.
• Qualify leads using pre-defined criteria (budget, authority, need, timeline) to ensure they meet sales readiness standards.
• Coordinate closely with the Sales team to align on lead handover process and continuously improve lead-to-sales conversion.
• Maintain and update lead records in the CRM system with accurate tagging, notes, and follow-up actions.
• Analyze traffic and inquiry patterns from digital channels and recommend strategies to increase lead volume and quality.
• Launch and monitor basic lead nurturing workflows for prospects not yet ready to purchase.
• Support the marketing team in designing campaigns that align with seasonal promotions, product launches, and market demand.
• Provide weekly reports on lead performance, conversion metrics, and digital engagement insights.

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience in B2B lead generation, preferably in the construction or heavy equipment industry.
• Strong understanding of CRM systems and lead scoring/qualification techniques.
• Familiarity with digital marketing tools, campaign tracking, and social media platforms.
• Effective communication and coordination skills across marketing and sales departments.
• Ability to analyze lead data to draw actionable insights.

• Volume and quality of qualified inbound leads
• Lead-to-quote and lead-to-sale conversion rates
• Speed and accuracy of lead follow-up and handoff
• CRM completeness and lead status tracking