Marketing Associate

Key Responsibilities:

• Develop and execute content strategies across Instagram, TikTok, Facebook, and emerging platforms.
• Plan and manage a content calendar, ensuring consistency in brand messaging.
• Engage with our community, respond to comments/messages, and foster customer relationships.

• Identify, reach out to, and collaborate with influencers, brand ambassadors, and key opinion leaders (KOLs) in the health and wellness space.
• Manage influencer campaigns, ensuring alignment with brand goals and ROI tracking.
• Build and maintain strong relationships with content creators and brand advocates.

• Assist in planning, executing, and optimizing paid social media campaigns on Meta (Facebook & Instagram), TikTok, and other platforms.
• Monitor ad performance, analyze data, and provide insights to improve conversion rates and ROAS.
• Conduct A/B testing on creatives and messaging to maximize engagement and sales.

You will play a key role in developing and executing campaigns that engage our audience, increase brand awareness, and drive conversions.

• 1-2 years in digital marketing, influencer marketing, or paid social media.
• Bachelor's degree in Marketing, Communications, or a related field (preferred but not required).
• Strong knowledge of social media and e-commerce platforms, trends, and best practices. (Tiktok, Instagram, Facebook, Shopee, Lazada etc)
• Experience working with influencers and managing brand partnerships.
• Understanding of paid social advertising and performance tracking.
• Excellent communication and copywriting skills.
• Passion for health, wellness, and lifestyle brands.
• Proficiency in tools like Meta Ads Manager, TikTok Ads, Google Analytics, or influencer marketing platforms is a plus.