Freelance Lead Generation & Appointment Setting Specialist

Lead Generation & Appointment Setting SpecialistOverview:

Lead Generation & Appointment Setting Specialist to drive our sales pipeline by identifying, qualifying, and engaging potential clients. This hybrid role combines the strategic prospecting and nurturing skills of a Lead Generation Specialist with the focused outreach and scheduling expertise of an Appointment Setter. The specialist will play a pivotal role in filling the top of the funnel and ensuring a steady stream of qualified meetings for our client placement team. This role directly reports to the Business Optimization Director.Key Responsibilities:

• Prospect Identification & Research
• Identify and research new prospects using digital marketing, outbound calls, social media, and data scraping tools.
• Utilize similar platforms such as Apollo.io, Lusha, Zoominfo, Phantombuster, LinkedIn Sales Navigator, Dripify, Recruit’em or any equally effective platform to source and enrich lead data.
• Lead Qualification & Nurturing
• Qualify leads to ensure alignment with the company’s ideal customer profile.
• Nurture prospects through targeted outreach, maintaining engagement until they are ready for further sales interaction.
• Data Management & Analysis
• Scrape, store, manage, and analyze lead data using advanced tools.
• Maintain accurate records in CRM systems, ensuring all interactions and updates are logged.
• Appointment Setting
• Initiate contact with qualified leads via cold calls, emails, and social channels.
• Schedule discovery meetings or calls for the client placement/sales team.
• Maximize the number of qualified meetings set each week.
• Follow-Up & Pipeline Management
• Manage follow-ups to ensure prospects move efficiently through the sales funnel.
• Update and organize CRM data to reflect current lead status and next steps.

Required Skills & Qualifications:

• Strong research and analytical skills for prospect identification and data management.
• Excellent comprehension and articulation communication skills with cold calling as the baseline skillset
• Proficiency with the equivalent CRM systems and lead generation tools (e.g., Apollo.io, Lusha, Zoominfo, LinkedIn Sales Navigator).
• 2-3 years experience with cold calling, outbound outreach, and appointment scheduling.
• Highly proactive with the ability to work independently and as part of a team in a fast-paced environment.
• Attention to detail and organizational skills for managing multiple leads and appointments simultaneously.

Success Metrics:

• Number of qualified leads generated and entered into the sales pipeline.
• Number of discovery calls/meetings scheduled for the client placement team.
• Accuracy and completeness of CRM and lead data records.

Tools & Platforms:

• Data Scraping & Enrichment: Apollo.io, Lusha, Zoominfo, Phantombuster or any equivalent
• Outreach & Automation: LinkedIn Sales Navigator, Dripify, Instantly or any equivalent
• CRM: (Bullhorn, Salesforce, HubSpot) or any equivalent
• Dialer (Zendesk, 8X8, Outforce) or any equivalent