Digital Marketing Manager - Hybrid (QC)

About Us

We are a dynamic ecommerce and outsourcing company specializing in delivering exceptional digital solutions and services to clients worldwide. Our integrated approach combines cutting-edge ecommerce platforms with comprehensive outsourcing capabilities, helping businesses scale efficiently while maintaining operational excellence.

Position Overview

We are seeking an experienced Digital Marketing Manager to lead our comprehensive digital marketing initiatives across both our ecommerce operations and outsourcing services. The ideal candidate will have a proven track record of driving online growth, managing multi-channel campaigns, and developing strategic marketing programs that generate measurable results in competitive digital landscapes.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies for both ecommerce and outsourcing business verticals
• Create and manage integrated marketing campaigns across multiple channels including paid search, social media, email, content marketing, and affiliate programs
• Analyze market trends, competitor activities, and customer behavior to identify growth opportunities
• Establish KPIs and performance metrics to measure campaign effectiveness and ROI

• Drive customer acquisition and retention through targeted digital campaigns
• Optimize product listings, category pages, and conversion funnels to maximize sales performance
• Manage marketplace marketing strategies across platforms like Amazon, eBay, and other relevant channels
• Implement advanced ecommerce tactics including abandoned cart recovery, upselling, and cross-selling campaigns

• Develop sophisticated lead generation strategies for outsourcing services targeting enterprise and mid-market clients
• Create compelling B2B content marketing programs including whitepapers, case studies, webinars, and thought leadership articles
• Manage account-based marketing (ABM) initiatives for high-value prospect segments
• Nurture leads through automated email sequences and personalized marketing touchpoints

• Oversee paid advertising campaigns across Google Ads, Facebook, LinkedIn, and other relevant platforms
• Manage organic social media presence and community engagement strategies
• Implement and optimize SEO strategies to improve organic search visibility and website traffic
• Coordinate influencer partnerships and affiliate marketing programs

• Monitor, analyze, and report on all digital marketing activities using advanced analytics tools
• Conduct A/B testing on campaigns, landing pages, and marketing assets to optimize performance
• Provide regular performance reports with actionable insights and recommendations
• Manage marketing budgets and ensure optimal allocation across channels for maximum ROI

• Lead and mentor junior marketing team members and coordinate with external agencies
• Collaborate closely with sales, product, and customer service teams to ensure cohesive customer experiences
• Work with design and content teams to create compelling marketing materials and campaigns
• Partner with IT and development teams on marketing technology implementation and optimization

Required Qualifications

• Minimum 5 years of progressive digital marketing experience with demonstrated success in both ecommerce and B2B environments
• Proven track record of managing marketing budgets of $500K+ annually with measurable ROI improvements
• Experience with ecommerce platforms (Shopify, Magento, WooCommerce) and B2B lead generation tools
• Strong background in managing cross-functional teams and external vendor relationships

• Expert proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
• Advanced knowledge of marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
• Experience with CRM systems (Apollo io) and lead management processes
• Proficiency in SEO tools (SEMrush, Ahrefs, Moz) and conversion optimization platforms

• Data-driven decision making with strong analytical and problem-solving capabilities
• Excellent project management skills with ability to handle multiple campaigns simultaneously
• Outstanding written and verbal communication skills for both internal and external stakeholders
• Creative thinking combined with strategic planning abilities
• Strong understanding of customer journey mapping and conversion optimization

• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience with international marketing campaigns and multi-language content strategies
• Knowledge of marketing attribution models and advanced analytics implementation
• Certifications in Google Ads, Facebook or other relevant platforms
• Experience with marketplace advertising and Amazon PPC campaigns