Senior Sales Executive – Foodservice (SFI) / Modern Trade

Experience in General Trade (GT) is an added advantage.

Job Description

• Drive revenue growth across Services for Food Industry (SFI) and Modern Trade channels through proactive customer acquisition and account expansion
• Identify, develop, and secure new business opportunities with distributors and retail accounts
• Expand the SFI segment by engaging key industry players, distributors, and strategic partners

• Build and maintain strong, long‑term customer relationships through regular engagement and disciplined follow‑up
• Serve as the primary contact for customer inquiries, negotiations, and issue resolution
• Ensure timely execution of customer requests, orders, and activation plans
• Track customer performance and identify opportunities to improve sales productivity

• Manage the full sales cycle from prospecting and negotiation to closing and post‑sales follow‑through
• Coordinate closely with internal teams on stock planning, pricing, promotions, and execution
• Provide timely updates on sales pipeline, account development, and market intelligence
• Monitor competitor activities, market trends, and customer feedback to support informed decision‑making

• Develop and execute channel growth plans for SFI and Modern Trade
• Propose sales activation initiatives, promotional opportunities, and customer engagement programs
• Deliver assigned sales targets, KPIs, and overall business objectives

• Diploma/Degree in Business, Marketing, or related field.
• Minimum 3 years of direct sales experience in the FMCG retail food sector.
• Experience with Modern Trade and Services for Food Industry (SFI) channels such as supermarkets, hypermarkets, convenience stores, foodservice operators, or distributor‑managed accounts
• Strong communication, negotiation, problem‑solving and follow-up skills.
• Proficient in Microsoft Office; proactive and resourceful.
• Able to travel for customer meetings and business development.