[ref. o12794417] Digital Marketing Manager/Officer - Leading Digital Bank - Makati

Executes the strategy and implementation and optimization of digital marketing campaigns through key platforms such as but not limited to: a) For Paid Media: Facebook Ads Manager, Google Ads, Google Analytics, Google Tag Manager, AppsFlyer b) For Owned & Earned Media: Facebook Business Manager, Corporate website CMS, App and Play Stores

• Performs tracking, monitoring and analyzing the performance of digital channels and providing recommendations to stakeholders for
• Executes the strategies for channel optimization
• Runs analytics to develop and implement marketing ROI program to identify both leading and lagging indicators to track the success of campaign launches
• Performs the analysis of customer acquisition costs, return on ad spend, benchmarking and how these are crucial to the bank
• Other duties that may be assigned by the Head of Digital Marketing

• At least 5 years working experience in digital marketing or performance marketing; whether through digital advertising agency, media agency, fintech, banking, retail or FMCG
• Has a working knowledge of digital campaign development and implementation processes
• Experience with overall experience optimization
• Skilled in campaign implementation and optimization
• Experienced in Facebook Ads Manager, Google Ads, Google Analytics, Google Tag Manager, AppsFlyer and other similar tools
• Leadership skills
• Team management skills
• Stakeholder management skills
• Negotiation skills
• Collaboration skills
• Presentation skills

• Competitive salary and benefits
• Opportunity to work in a hybrid set up in BGC