[ref. j5637622] Digital Marketing Manager - Manila

Job Description

Work Arrangement:Fully Onsite;Office Location: 9th Avenue, cor 26th Street, BGC, Taguig

Work Schedule:Monday to Friday (Dayshift)

About the role:

• Our client, a leading provider of e-commerce and digital services for omnichannel businesses, is seeking aDigital Marketing Manager - Specializing in Paid Media.In this role, you will lead the planning, execution, and optimization of digital marketing initiatives across all clients. This role is accountable for team performance, campaign effectiveness, and the department's strategic growth in alignment with overall business and client goals.

Key Qualifications:

• At least5+ years of experience in digital marketing, with a strong focus on performance media and team leadership.
• Expertise in paid media strategy, campaign management, and customer journey optimization.
• Demonstrated success in driving e-commerce KPIs and commercial outcomes.
• Strong collaboration, communication, and project management skills.
• Analytical mindset with experience in forecasting and performance modeling.
• Proactive about learning and evolving with the industry's tools, platforms, and standards.
• Able to thrive in a fast-paced, high-growth, client-oriented environment.

Key Responsibilities:

• Lead and scale the Digital Marketing Team.
• Build and manage a high-performing team, with systems that allow the team to scale sustainably as the company and client portfolio grow.
• Plan and allocate team resources effectively, ensuring capabilities and bandwidth match current and future needs.
• Oversee paid media from end to end.
• Drive the planning, buying, execution, and reporting of campaigns across Meta, Google, TikTok, programmatic platforms, and marketplace ads/solutions (Lazada, Shopee, Zalora).
• Ensure quality, efficiency, and performance across all stages of the campaign lifecycle.
• Drive performance and forecasting.
• Monitor and improve KPIs such as GMV, NMV, return/cancellation rates, AOV, UPT, traffic, conversion rate, cost-income ratio, CPA, ROAS, CTR, and ad revenue.
• Forecast sales contributions from digital marketing and work with leadership to align on targets.
• Collaborate cross-functionally.
• Work closely with Client Services, Creative, Operations, and other departments to ensure strategies are aligned and executed seamlessly.
• Optimize the customer journey through digital initiatives to support stronger media and commercial performance.
• Maintain expertise and raise the bar.
• Stay current with industry trends, platform updates, and understand what best-in-class execution looks like.
• Bring in fresh ideas and make strategic improvements to elevate the company's digital marketing service.
• Own accountability and reporting.
• Set clear performance standards and ensure consistent delivery across the team.
• Lead regular reporting cycles and ongoing process improvements.