Integrated Marketing Communications Specialist

apartmentMonde Nissin Corporation placePasig calendar_month 

The Integrated Marketing Communications (IMC) Specialist executes media and communication strategies that support brand and business objectives. The role focuses on planning, implementing, and optimizing multi-channel campaigns to drive awareness, engagement, and conversions through data-driven insights.

  • Develop and recommend effective media plans across ATL, digital, and influencer channels to support marketing objectives
  • Analyze campaign performance, media metrics, and market trends to optimize media efficiency and ROI
  • Manage end-to-end execution of media campaigns, including planning, coordination, budget management, and reporting
  • Collaborate with internal teams and external partners (media, creative, PR, influencers) to ensure seamless campaign delivery
  • Ensure consistency of messaging while adapting content to platform-specific best practices and audience behavior
  • Track and report campaign performance, providing actionable insights and learnings for continuous improvement

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  • Bachelor’s degree in Marketing, Communications, Business, or any related field
  • At least 1–2 years of experience in marketing, marketing communications, or digital/media roles
  • Basic knowledge of media planning, integrated campaigns, and digital marketing channels
  • Strong project management and stakeholder coordination skills
  • Analytical mindset with proficiency in Excel or other reporting/analytics tools
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