Marketing and Operations VA

The ideal candidate blends hands-on marketing execution with strong organizational skills and excellent English communication.

Key Responsibilities:

• Manage and execute social media strategy across all relevant platforms, including content scheduling, audience engagement, and community management
• Set up, monitor, and optimize Meta (Facebook and Instagram) advertising campaigns
• Respond promptly to incoming leads and route qualified prospects to the sales team
• Track all leads through the full marketing pipeline using HubSpot CRM
• Assist with forward planning and proactively communicate upcoming priorities to the relevant team members
• Provide reliable general administrative support to the business owner, including email management and task coordination
• Schedule and arrange meetings, appointments, and client calls as required
• Monitor key marketing performance metrics and deliver regular reporting with concrete improvement recommendations
• Contribute strategic input on marketing initiatives informed by data and relevant industry trends

Mandatory Skills:

• Proven experience managing business social media accounts, including content creation, scheduling, and community engagement
• Hands-on experience with Meta (Facebook and Instagram) advertising, including campaign setup, monitoring, and ongoing optimization
• Working proficiency in HubSpot CRM or a comparable CRM platform for lead tracking and pipeline management
• Strong understanding of the full digital marketing funnel from lead generation through to conversion
• Excellent written and verbal English communication skills, including the ability to handle phone calls and coordinate appointments professionally
• Reliable, detail-oriented, and capable of working independently with minimal oversight
• Strong organizational and time management skills with the ability to manage multiple competing priorities

Preferred Skills:

• Experience providing executive or administrative support to business owners or senior management
• Familiarity with marketing analytics and performance reporting tools
• Background in lead nurturing, email marketing, or drip campaign management
• Ability to manage multiple projects and workstreams simultaneously
• A portfolio or track record of demonstrable results from previous marketing roles
• Experience working across multiple international time zones

You will work closely with the business owner in a supportive environment that genuinely values initiative and rewards consistent results.