Marketing Audience Manager | Hybrid

Lexmark is now a proud part of Xerox, bringing together two trusted names and decades of expertise into a bold and shared vision.

When you join us, you step into a technology ecosystem where your ideas, skills, and ambition can shape what comes next. Whether you’re just starting out or leading at the highest levels, this is a place to grow, stretch, and make real impact—across industries, countries, and careers.

From engineering and product to digital services and customer experience, you’ll help connect data, devices, and people in smarter, faster ways. This is meaningful, connected work—on a global stage, with the backing of a company built for the future, and a robust benefits package designed to support your growth, well-being, and life beyond work.

JOB SUMMARY:

The individual must be fluent in data while effectively understanding and communicating marketing and business needs.

KEY ROLES & RESPONSIBILITIES:

• Lead stakeholder data brief meetings to gather campaign objectives, targeting criteria, exclusions, and success metrics.
• Define audience segmentation frameworks aligned to ICP, buying committees, lifecycle stage, intent signals, and regional/industry priorities.
• Translate audience definitions into executable logic (filters, rules, inclusion/exclusion, suppression lists) for activation across systems.
• Use AI platforms to analyze and operationalize audience pulls quickly and efficiently.
• Identify common themes and use cases in the audience's data and recommend timely campaigns to support micro-campaign engagements where appropriate to drive revenue goals.
• Coordinate with Data/Marketing Ops to ensure attributes required to achieve the best business outcomes that exist in the data sets, are accurate, and are refreshed at appropriate cadence.
• Identify data gaps and work with the data strategy team to develop a plan to close those gaps (coverage, overlap, duplicates, suppression accuracy, deliverability/consent constraints) before launching.
• Define and maintain an audience catalog with standardized naming, definitions, owners, usage guidelines, and change history for reusability.
• Support experimentation and optimization by creating test/control splits, holdout groups, and audience variants where needed.
• Collaborate on measurement readiness by ensuring audiences align to reporting/attribution needs (IDs, campaign mapping, time windows).
• Ensure governance and compliance (privacy, consent, opt-outs, regional restrictions) are applied to audience creation and activation.
• Engage confidently with senior-level stakeholders, facilitating regular meetings and effectively communicating with leadership and marketing teams across in-person and virtual settings.

COMPETENCIES, SKILLS, KNOWLEDGE & ABILITIES:

• Precise attention to detail
• Strong project management skills
• Excellent communication skills, including writing, interpersonal, and presentation.
• Self-starter that thrives on independent work and has a strong internal drive to move projects from concept to completion.
• Team player that excels at building strong, functional work relationships across teams, departments, and geographies
• A positive attitude and willingness to accept and embrace the fast-paced changes and challenges of the technology industry.
• Working knowledge of Microsoft Excel, Power BI, and/or database tools like Snowflake or Power Automate is considered an advantage.
• Exposure to audience/activation platforms, including MAP/CRM/CDP concepts and segmentation tools, would be beneficial.
• Familiarity with analytics concepts such as basic SQL, Python, database management, and data analysis is a plus.
• Experience in TAM/ICP and B2B buying group targeting is a desirable but non-essential skill.
• Strong business communication skills are required, with experience in Xerox or Lexmark roles supporting effective facilitation, requirements gathering, and documentation of audience data taxonomies.

EDUCATION, EXPERIENCE & CERTIFICATIONS, BASIC REQUIREMENTS:

• Bachelor's degree from an accredited college or university
• Minimum 3 years’ working experience in a business environment.