Digital Marketing (Power Solution Division)

Digital Marketing Officer — Power Solutions

Division: Power Solutions | Industry: Renewable Energy & EV Charging | Philippines

Role Overview

This role is perfect for a creative, data-driven digital marketer who is energized by purpose-driven industries and wants to be part of something pioneering.

What You Will Do

• Manage and grow the company's social media presence across Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Develop and execute a consistent monthly content calendar aligned to the Power Solutions Division's commercial and brand objectives.
• Create visually compelling and technically credible content — graphics, short-form videos, reels, infographics, and carousel posts — using Canva, Adobe, or equivalent tools.
• Translate complex power solutions topics — solar PV, BESS, EV charging, energy management — into engaging, accessible digital content for target audiences.
• Monitor and respond to comments, messages, and inquiries across all social media platforms promptly.

• Plan, execute, and optimize paid digital advertising campaigns on Facebook Ads, Instagram Ads, LinkedIn Ads, and Google Ads.
• Develop targeted audience strategies to reach key decision-makers — developers, building owners, facility managers, and energy procurement officers.
• Monitor campaign performance metrics — reach, engagement, CTR, CPL, and ROAS — and optimize spend for maximum lead generation ROI.
• Generate and qualify digital leads; coordinate handover of marketing-qualified leads (MQLs) to the sales team.
• A/B test ad creatives, copy, and audience targeting to continuously improve campaign performance.

• Maintain and update the company website with fresh content, project highlights, product updates, and news.
• Implement basic SEO strategies to improve organic search visibility for Power Solutions products and services.
• Monitor website traffic analytics using Google Analytics and provide monthly performance insights.
• Ensure all digital touchpoints — website, social media, email — are consistent in brand voice, visual identity, and messaging.

• Develop and send targeted email marketing campaigns to prospects, clients, and industry contacts.
• Build and manage email subscriber lists segmented by industry, project type, and buyer stage.
• Coordinate with the sales team to support lead nurturing sequences and client re-engagement campaigns.
• Track email campaign performance — open rates, click-through rates, and conversion metrics.

• Prepare weekly and monthly digital marketing performance reports covering social media growth, ad campaign results, website traffic, and lead generation metrics.
• Present insights and recommendations to the Sales & Marketing Manager for strategy refinement.
• Stay updated on the latest digital marketing trends, platform algorithm changes, and best practices in the energy and power industry.
• Monitor competitor digital activities and benchmark the company's online performance against industry peers.

• Bachelor's Degree in Marketing, Mass Communication, Multimedia Arts, Business Administration, or equivalent
• 2–3 years of hands-on digital marketing experience — experience in a technical, construction, energy, or B2B industry is an advantage
• Proficient in social media management — Facebook, Instagram, LinkedIn, TikTok, and YouTube
• Experienced in Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager
• Strong content creation skills — proficient in Canva, Adobe Photoshop, Premiere Pro, or CapCut
• Analytical mindset — comfortable interpreting performance data and translating insights into action
• Basic knowledge of SEO, Google Analytics, and website content management
• Good understanding of the renewable energy or EV industry is a strong advantage
• Excellent written communication skills — able to write clear, compelling copy for both technical and general audiences
• Creative, self-motivated, and capable of managing multiple campaigns simultaneously