Vice President, Sales & Broker Partnerships

Overview:

The VP will define and execute the national sales strategy, expand the partner base, lead a data-driven sales organization, and collaborate closely with internal teams to ensure alignment across the entire property lifecycle.

Key Responsibilities:

• Lead the development and execution of Lhoopa’s national sales strategy, ensuring alignment with business objectives, market realities, and regional performance metrics.
• Build a structured sales funnel across geographies, track performance rigorously, and continuously optimize for volume, speed, and conversion.
• Translate high-level growth targets into operational plans and accountability frameworks.

• Recruit, onboard, and manage a nationwide network of broker partners and agents, ensuring deep market coverage and performance consistency.
• Design and implement partner segmentation, tiering, and engagement strategies, including loyalty programs and performance incentives.

• Build and lead a high-performing sales operations team that supports partner success, improves funnel throughput, and ensures execution discipline.
• Deploy the right tools and playbooks to support visibility, forecasting, and conversion at scale.
• Foster a culture of ownership, responsiveness, and performance within the team and across the partner network.

• Work in close coordination with the Acquisition, Pre-Construction & Construction (P&C), and Account Management (AM) teams to ensure property inventory, handover readiness, and post-sale service align with field activity and broker needs.
• Partner with Marketing to drive campaigns, activations, and lead generation strategies that boost broker performance and regional traction.
• Provide structured feedback from brokers and buyers to inform pricing, go- to-market, and product decisions.

• Own sales reporting and analytics, providing regular dashboards and strategic insights to senior leadership.
• Lead competitor and market benchmarking efforts to ensure Lhoopa stays ahead of evolving trends and buyer behaviors.
• Continuously refine Lhoopa’s partner model and sales execution playbook based on performance data and field insights.

• Minimum of 10 years of progressive leadership experience in sales, channel development, or network management—preferably in high-growth, distributed environments.
• Proven track record in building and scaling a performance-driven network of external partners (e.g., brokers, agents, distributors, or franchisees).
• Experience in the real estate sector is a plus but not required —backgrounds in industries such as fintech, insurance, telco, or consumer services are also welcome.
• Strong operational mindset and ability to translate business strategy into field-level action and measurable outcomes.
• Data-driven approach to performance tracking and continuous optimization.
• Excellent communication, stakeholder management, and leadership skills — comfortable engaging partners in the field and influencing internal cross-functional teams.
• High adaptability, entrepreneurial drive, and execution focus in fast-paced, evolving environments.