Assistant Trade Marketing Manager

Key Responsibilities:

• Develop and implement tailored trade marketing strategies across general trade and modern trade, ensuring alignment with the overall brand objectives and market trends defined by the Sales & Marketing Manager
• Collaborate with the Sales and Marketing Manager to create and execute in-store visibility campaigns, retail activations, and optimize product placement and merchandising efforts.
• Monitor and analyze market trends, consumer behavior, and competitor activities to develop actionable insights that drive trade marketing decisions and improve market positioning.
• Handle the execution and evaluation of trade promotions, ensuring alignment with sales targets, and providing ROI-driven recommendations to optimize promotional strategies.
• Track trade marketing budgets and allocate resources efficiently to ensure cost-effective execution of campaigns and initiatives.
• Supervise the coordination with teams to optimize product assortment, pricing, and placement strategies in line with category objectives and retail goals.
• Ensure seamless communication between sales, marketing, supply chain, and/or distribution teams for the smooth execution of trade marketing initiatives.
• Play a pivotal role in aligning cross-functional teams and external partners to maximize in-store conversion and overall sales impact.
• Utilize competitive intelligence to assess in-store marketing activities, pricing strategies, and promotions by competitors, providing insights to strengthen the company’s market position.
• Provide leadership and guidance to the Trade Marketing Executive, ensuring timely and effective execution of all trade marketing initiatives

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least minimum of (5) years experience in trade marketing or a related field (preferably in FMCG, Home Goods, Personal Care, Healthcare, or similar industries).
• Experience in budget management, sales analysis, and working with cross-functional teams.
• Demonstrates integrity in all aspects of work, ensuring honesty, accountability, and ethical decision-making.
• Willing to travel for field visits, trade checks, and/or store visits.