Head of Marketing
Anytime Fitness Makati Full-time
The Opportunity
We are seeking an experienced and talented Head of Marketing (Brand and Communications) to join our dynamic team. In this pivotal role, you will be responsible for leading the company's brand strategy, marketing initiatives, and communication efforts, playing a crucial part in driving our brand's continued success.
Key Responsibilities- Develop and execute a comprehensive brand strategy that enhances the company's market positioning and increases brand awareness
- Lead the planning, implementation, and measurement of integrated marketing campaigns across various channels, including digital, social media, and traditional media
- Oversee the creation and management of compelling, on-brand content to engage target audiences
- Collaborate with cross-functional teams to ensure consistent brand messaging and positioning
- Analyse market trends, customer insights, and campaign performance to inform strategic decision-making
- Manage and mentor a team of marketing professionals, fostering a positive and productive work environment
- Stay abreast of industry best practices and implement innovative marketing strategies to drive business growth
- Extensive experience (5+ years) in brand management and marketing, ideally within a fast-paced, dynamic industry
- Proven track record of developing and implementing successful, integrated marketing campaigns that drive brand awareness and engagement
- Strong strategic and analytical skills, with the ability to interpret data and make data-driven decisions
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
- Experience in leading and managing a high-performing marketing team
- Familiarity with the latest marketing trends, technologies, and best practices
- Tertiary qualification in marketing, communications, or a related field
- Competitive salary and performance-based bonuses
- Opportunity for career growth and development within a rapidly expanding company
- Supportive and dynamic work environment that encourages creativity and innovation
- Comprehensive benefits package
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