Head of Marketing APAC

apartmentEmma - The Sleep Company placeManila scheduleFull-time calendar_month 
Your Key Responsibilities
  • Strategic Regional Leadership: Set and implement ambitious marketing strategies tailored to the diverse APAC market landscape, ensuring strong brand positioning, sustainable growth, and market leadership.
  • Performance Marketing Excellence: Oversee digital performance channels, optimizing spend and maximizing ROI. Champion rigorous attribution modeling, incrementality tests, and continuous optimization aligned with global standards.
  • Brand & Communication Oversight: Lead regional brand strategies and communication initiatives that drive brand awareness, preference, and loyalty. Ensure consistency and quality across all touchpoints.
  • Webshop Excellence (E-commerce): Drive best-in-class customer experiences across our digital platforms. Leverage data-driven insights to continuously enhance conversion rates, customer satisfaction, and overall webshop performance.
  • Cross-Functional Integration: Actively collaborate with global marketing teams, product teams, and regional stakeholders. Foster strong alignment, communication, and best-practice sharing between global teams and the APAC region.
  • Leadership and Cultural Influence: Serve as a central leader within the Manila office, shaping an environment of accountability, talent density, and high-performance. Lead by example, setting standards of excellence and fostering professional growth among your teams.
  • Data-Driven Decision Making: Champion a culture of measurement, analytics, and experimentation, driving decision-making based on robust data insights and predictive analytics.
business_centerHigh salary

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