Senior marketing specialist / marketing head - ai & it products (global markets) - Manila
Private Advertiser Manila Full-time
SUMMARY:
We are seeking for dynamic and results-driven Senior Marketing Specialist - AI & IT Products (Global Markets) to lead the planning, execution and optimization of marketing strategies for our global portfolio of AI tools and IT products. This role will focus on B2B outreach, product positioning, lead generation, and strategic partnerships across international markets.The ideal candidate is a seasoned marketer with experience in technology sales, global campaigns, and high growth environment
KEY RESPONSIBILITIES:
- Develop and implement global marketing strategies for AI and IT product lines, aligning with business goals and sales targets
- Drive demand generation through the digital campaigns, content marketing, email marketing, SEO/SEM, and industry events.
- Collaborate with product, sales and engineering teams to craft compelling product messaging and competitive positioning
- Manage and optimize marketing funnels across key markets, with strong focus on conversion and ROI
- Create go-to-market (GTM) strategies for product launches, including pricing, packaging, and partner enablement
- Analyze market trends, customer insights, and competitor activity to inform strategy and refine campaigns
- Manage vendor relationships and coordinate with international agencies when necessary
- Report on KPIs and marketing performance metrics, offering actionable insights for continuous improvement
QUALIFICATIONS:
- Bachelor's degree in Marketing, Business, or a related field (Master’s preferred)
- Minimum 5 years of relevant experience in marketing tech, SaaS, AI, or Enterprise IT products
- Proven track record in global B2B marketing, lead generation, and digital strategy
- Strong understanding of AI technologies, cloud computing, and digital transformation trends
- Excellent communication, analytical and project management skills
- Experience working across cross-functional and multicultural teams
- Familiarity with tools such as HubSpot, Google Analytics, Linkedin Campaign Manager, Salesforce, or similar platforms
- Entrepreneurial mindset with a growth driven attitude
- Strategic thinker with hands-on execution capability
- Passion for innovation, AI, and emerging technologies
Private AdvertiserQuezon City, 10 km from Manila
SUMMARY:
We are seeking for dynamic and results-driven Senior Marketing Specialist - AI & IT Products (Global Markets) to lead the planning, execution and optimization of marketing strategies for our global portfolio of AI tools and IT products...
Manila
Job Description
Posted on 5 June 2025
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