Brand Manager, Integrated Marketing & Activation (FMCG)

As the Brand Manager, you will be responsible for developing and executing end-to-end marketing strategies that strengthen brand equity, enhance consumer engagement, and support business growth. You will lead integrated campaigns across digital and offline hannels, manage agency partnerships, and leverage data-driven insights to optimise marketing performance and return on investment

• Analyse consumer insights, market trends, and competitive activity to identify growth opportunities.
• Develop and execute brand activation initiatives across retail, e-commerce, community, and experiential channels.
• Drive end-to-end campaign delivery, ensuring excellence in execution and measurable results.
• Build and manage content strategies across social media, websites, digital platforms, and paid media.
• Collaborate with agencies, creators, and cross-functional stakeholders to deliver engaging consumer-focused content.
• Optimise media investments through performance analysis, audience targeting, testing, and reporting.
• Lead digital public relations and brand amplification initiatives to increase awareness, credibility, and engagement.
• Manage influencer and partnership programmes, ensuring alignment with brand objectives and campaign goals.
• Monitor campaign, media, and content performance against key business and brand metrics.
• Identify emerging digital platforms, content trends, and innovation opportunities to enhance brand relevance.
• Manage budgets effectively to maximise marketing impact and ROI.

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Minimum of 5 years' experience in brand management, integrated marketing, or brand activation roles.
• Demonstrated expertise in brand strategy, campaign development, and execution.
• Strong digital marketing, media planning, and performance marketing experience.
• Proven ability to interpret data and translate insights into actionable marketing strategies.
• Experience managing creative, media, public relations, or digital agencies.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent project management and organisational capabilities.
• Comfortable operating in a dynamic, fast-changing environment.
• Experience within FMCG, consumer goods, retail, e-commerce, or related industries is highly

Our client is a globally recognised organisation with a strong reputation for innovation, quality, and consumer-centricity. With a portfolio of trusted products and a commitment to continuous growth, they offer employees the opportunity to work within a collaborative and high-performing culture.

• Opportunity to work for a leading multinational organisation.
• Significant ownership and visibility across marketing and commercial functions.
• Exposure to high-impact brand building and integrated marketing initiatives.
• Collaborative and innovative working environment.
• Strong career progression and professional development opportunities.
• Regional and global stakeholder exposure.
• Opportunity to influence brand growth through strategic and data-driven marketing leadership.