Brand Manager (Milk) New

apartmentMonroe Consulting Group placeMandaluyong calendar_month 
Executive search firm Monroe Consulting Group is recruiting on behalf of a leading producer of well-known local FMCG products in the country. Our client is seeking an experienced Brand Manager to lead brand strategy, drive growth, and strengthen brand equity across its product portfolio.

The office is located in Mandaluyong City.

Brand Manager

What Will You Do?

We are seeking a highly experienced and strategic Brand Manager to lead multiple brands or a key brand within the company's food and beverage portfolio.

This role is responsible for driving end-to-end brand strategy, commercial performance, and innovation, while mentoring brand teams and collaborating closely with cross-functional leaders. The ideal candidate brings strong business acumen, leadership capability, and a proven track record of building and scaling brands.

Key Responsibilities

Brand Strategy & Portfolio Leadership
  • Lead the development and execution of long-term brand and portfolio strategies aligned with category and business objectives.
Team Leadership & Coaching
  • Manage, mentor, and develop Brand Managers and Assistant Brand Managers to build a high-performing team.
Integrated Marketing Campaigns
  • Oversee the planning and execution of impactful, multi-channel campaigns across digital, social, traditional media, and in-store channels.
Innovation & Renovation
  • Collaborate with R&D, Supply Chain, and Commercial teams to drive new product development, product renovations, and pipeline prioritization.
Consumer & Market Insights
  • Translate consumer, category, and competitive insights into actionable strategies that drive business growth.
Commercial & Financial Management
  • Manage brand P&L inputs, pricing strategies, promotions, and budget planning to maximize ROI and profitability.
Cross-Functional Leadership
  • Serve as the key brand representative in collaboration with Sales, Trade Marketing, Operations, Finance, and external agencies.
Performance Tracking & Optimization
  • Monitor key KPIs such as sales, market share, penetration, and brand health, and continuously refine strategies based on performance.
Brand Stewardship
  • Ensure consistent brand positioning, messaging, and visual identity across all consumer touchpoints.
Stakeholder Management
  • Present brand strategies, performance updates, and recommendations to senior leadership.
What Are We Looking For?
  • Bachelor's degree in Marketing, Business, or a related field
  • 3-5+ years of experience in brand management, preferably in FMCG or food & beverage
  • Proven track record in managing brands, portfolios, and cross-functional teams
  • Strong strategic thinking with the ability to translate insights into commercial results
  • Excellent leadership, coaching, and people management skills
  • Strong financial acumen, including budget and P&L management
  • Experience managing agencies and handling complex, multi-project environments
  • Strong communication, presentation, and stakeholder management skills
  • Entrepreneurial mindset with the ability to thrive in a fast-paced environment
  • Passion for food and beverage trends, innovation, and consumer-centric marketing
  • Proficiency in MS Office tools (Word, Excel, PowerPoint)
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