Sales Account Manager – Mid-Market

BukuPay is in the Philippines. We are not testing the market — we are building it, from the first

merchant relationship to the first hundred. This role is one of the early bets we are making on

the ground. You are here to own the mid-market in the Philippines. That means building a pipeline from

scratch, closing chains, and getting them live — without a playbook, without a waiting list of

warm leads, and without someone above you to approve every commercial decision. You will

figure it out and move.

About BukuWarung

BukuWarung is building the operating system for small merchants across South-East Asia —

software, payments, and financial services in one platform. We have spent five years building

and finding product-market fit with millions of MSMEs in Indonesia. BukuPay is how that

product comes to the Philippines, starting with mid-market chains that are ready to move

beyond cash and fragmented POS systems. We are targeting $150M ARR and a 2030 IPO on

a principle of Profitable Growth — and we are in growth, not pre-growth.

Backed by: Y-Combinator, AC Ventures, Quona Capital, East Ventures, Golden Gate

Ventures, Rocketship.vc, and Tanglin Venture Partners.

What You Will Own

Pipeline and Acquisition

Your starting point is a blank sheet of paper. You will map the mid-market landscape across

Metro Manila — F&B chains, retail operators, services businesses; typically 3–30 outlets —

identify the accounts worth prioritising, and build your pipeline through outbound, referrals, and

ground-level presence. You are not inheriting a territory. You are building one. The first few

months will tell us whether you can do that; the next few will tell us how well.

Deal Structuring and Close

You run the full sales cycle. That means discovery conversations with owners and ops leads —

not just procurement — then demo, proposal, and commercial negotiation where you can

defend the MDR, explain the pricing tiers, and close without needing a manager to rescue the

deal. You understand what the margin impact looks like for BukuPay, and what it looks like for

the merchant. Both need to work, or you don't close.

Activation, Retention, and Market Intelligence

Closing the deal is not the finish line. You own outlet activation post-close — working with

onboarding and operations teams until merchants are live and transacting. You also feed back

what you are seeing on the ground: what is blocking deals, what GCash or other competitors

are offering, what your merchants actually need that the product does not yet do. That

intelligence shapes product roadmap and pricing decisions at the leadership level. You are not

a reporter — you are a trusted source.

The Core Thing

You are someone who builds from nothing. When a prospect list does not exist, you make one.

When a deal stalls, you diagnose why and move it. When a merchant goes live, you make sure

they actually use it. Generic sales process will not work here — the Philippine market is still

being figured out and you are one of the people figuring it out.

• You have 3–4 years closing and managing B2B accounts, ideally in payments, fintech,

SaaS, or F&B/retail tech. What matters more than the industry is that you have built a

• You have closed deals with multi-outlet clients — chains, franchise groups, or regional

operators — and you have navigated the gap between the owner who signs and the ops

• You understand the commercial mechanics: MDR, interchange, pricing tiers, margin

impact. You are not rattled by a merchant who pushes back on rate — you have had that

• You are specific about your numbers. You know your conversion rate, your average sales

• You are based in Metro Manila and willing to spend real time in the field. This is not a role

you can do from a desk.

• You have existing relationships with mid-market F&B, retail, or services operators in

• You have run a merchant pilot or a phased rollout at scale — you know what goes wrong

• You have working knowledge of QRPh, InstaPay, or POS integration workflows.
• You have worked in or alongside franchise systems or F&B chain operations.

What We Offer

We are not the best pay masters in the market and we don't intend to be. We do ensure that

you have meaningful ownership in the company which can lead to a better outcome financially

over the long term. Our people policies are skewed towards rewarding high-performing people

even in the short to medium term. If you build the Philippine mid-market successfully, you will

be in a position to own more of it as the team grows.