Google Ads Specialist – Lead Generation for Local Service Businesses at BAD Marketing

This a Full Remote job, the offer is available from: Pakistan, India, Philippines, Colombia, Serbia

⚠️ Not an eCom or generalist role.

This is for performance-driven Google Ads pros who specialize in local lead generation — generating real leads for U.S.-based service businesses like auto shops, contractors, med spas, and beyond.

ABOUT BAD MARKETING

We’re a team of 170+ passionate leaders and creatives on a mission to be the best Growth Marketing Agency in the world — and one of the biggest. Our clients range from auto shops to online product brands, and our services span local lead generation, e-commerce, and info marketing.

We invest heavily in our people with training, mentorship, and a culture that values growth, ownership, and real results.

ABOUT THIS ROLE

We’re hiring a Google Ads Lead Generation Specialist with real experience running multiple small-budget service-based accounts — not eCommerce, not brand awareness, not general strategy. You’re a performance marketer who builds lean, effective funnels that convert.

• This is an execution role — you’ll be building, optimizing, and scaling campaigns daily.
• All campaigns drive leads through Go High Level, not Shopify or landing page builders.
• Budgets range from $33/day to $100+/day, and clients are typically small, local businesses.
• You should be comfortable managing 20+ active campaigns/accounts at once.

YOU’RE A GREAT FIT IF YOU:

• Have run 20+ service-based Google Ads lead gen campaigns — consistently and profitably.
• Understand how to convert traffic into leads for local U.S. service businesses.
• Can build and optimize campaigns from scratch — copy, targeting, structure, testing.
• Are hands-on and thrive in a fast-paced, results-driven environment.
• Have experience with Go High Level or similar CRMs/funnel tools.

• Launch and manage Google Ads lead gen campaigns for local service clients
• Research keywords and write compelling ad copy designed to drive conversions
• A/B test creatives, headlines, ad extensions, and landing pages
• Monitor campaigns daily and make proactive optimizations
• Collaborate with internal teams (Account Managers, tech, landing page team)
• Report clearly on results, CPL, and optimization opportunities
• Troubleshoot issues with conversion tracking, form fills, call extensions, etc.

• 2+ years of hands-on Google Ads experience focused solely on local lead generation
• Proven success with 20+ small-budget service-based accounts
• Familiarity with daily budgets of $33–$100 and maximizing results within those limits
• Experience with call tracking, lead forms, CRM integrations (e.g., Go High Level)
• Strong written and verbal English communication
• Reliable internet connection and remote-ready workstation
• Bonus: Experience in automotive, home services, or med spa verticals

• Salary Range: $12K–$30K/year USD (based on experience)
• Fully remote (must be able to work 9AM–6PM EST)
• Unlimited PTO
• Paid U.S. holidays
• Ongoing training, growth opportunities, and a high-performance culture

• BE BAD
• PLAY TO WIN
• EXTREME OWNERSHIP
• SOLUTIONS, NOT PROBLEMS
• BEST IDEA WINS
• ALWAYS BE GROWING
• NOBODY IS BIGGER THAN THE TEAM

READY TO APPLY?

We’re reviewing candidates daily and hiring quickly.

If you’re a Google Ads pro who lives and breathes local lead gen, we want to hear from you.

Apply now — let’s build something great together.

This offer from "BAD Marketing" has been enriched by Jobgether.com and got a 75% flex score.