Social Media Lead Generation Representative

1. Social Engagement & Lead Generation

• Respond to comments across posts, ads, reels, and live content using a structured public reply + DM follow-up workflow
• Initiate first-touch DMs for engaged users and inbound inquiries
• Qualify leads based on predefined criteria and capture contact details (email, phone)
• Submit and tag leads in HubSpot, ensuring accurate record linkage or creation
• Post qualified leads to designated Slack channels for sales follow-up
• Maintain daily lead targets (progressing from 10 → 15 → 20 leads/day)

1. Follow-Up Execution

• Run structured multi-day DM follow-up sequences (up to 7 days)
• Track engagement status using internal tagging and folder systems
• Prioritize follow-ups based on engagement signals and response timing
• Ensure consistent re-engagement of unresponsive but qualified users

1. Community Moderation

• Identify and remove spam, scam, or irrelevant content
• Hide or escalate inappropriate content while preserving legitimate engagement
• Escalate unclear or sensitive cases to management
• Protect brand integrity without suppressing authentic discussion

1. Routing & Triage

• Use internal command system (e.g., /mod, /level, /lead) to classify conversations
• Route conversations based on urgency and type:

○ Sales-ready leads → DM escalation or sales queue

○ Customer service inquiries → Support/Billing teams

• Escalate high-risk or sensitive cases to senior review teams
• Identify and escalate crisis-level or urgent health-related concerns

1. Compliance & Communication Standards

• Use qualifying, non-absolute language at all times
• Avoid diagnosis, or outcome-based claims
• Apply required disclaimers for sensitive health-related conversations
• Follow internal compliance workflows for higher-risk interactions

• Comfortable operating in high-volume, fast-response environments
• Strong written communication skills with natural, human tone
• Ability to make quick judgment calls under pressure
• High attention to detail in tagging, routing, and CRM entry
• Strong tolerance for repetitive, metric-driven workflows
• Able to switch between multiple tools without loss of accuracy
• Independent, remote-ready work discipline

• Social media community management or DM engagement roles
• Customer support, triage, or frontline service experience
• Lead generation or sales-adjacent workflows
• Familiarity with wellness, health, or functional medicine content
• Experience using automation or AI-assisted tools