General Trade Shopper Marketing Manager

apartmentOur Clients placeManila calendar_month 

General Trade Shopper Marketing Manager

BGC, Taguig | On-site | Mon-Friday

Job Overview

The General Trade Shopper Marketing Manager drives shopper-focused initiatives and in-store activation programs that improve visibility, conversion, and category growth across General Trade channels.

Key Responsibilities
  • Develop shopper marketing initiatives for GT channels
  • Analyze shopper behavior and market opportunities
  • Lead in-store activation and merchandising programs
  • Support category growth and new product launches
  • Create execution standards and sales materials
  • Partner with Sales teams to improve retailer execution
  • Evaluate campaign performance and recommend improvements
Qualifications
  • Bachelor’s Degree in Marketing, Business, or equivalent
  • At least 5 years experience in Shopper or Trade Marketing
  • Strong GT execution background required
  • FMCG experience highly preferred
local_fire_departmentUrgent

General Trade Channel Marketing Manager

apartmentOur ClientsplaceManila
General Trade Channel Marketing Manager (Retail) BGC, Taguig | On-site | Mon-Friday Job Overview The General Trade Channel Marketing Manager develops and executes channel-specific marketing strategies to strengthen retailer engagement, drive...
apartmentMujiplaceMakati, 6 km from Manila
practices and continuous improvement efforts c/o marketing  •  Maintain consistency in brand standards and ensure proper execution across all platforms and retail locations  •  Relationship management: Develop and nurture relationships with clients...
apartmentOur ClientsplaceManila
General Trade Commercial Marketing Manager BGC, Taguig | On-site | Mon-Friday Job Overview The General Trade Commercial Marketing Manager is responsible for leading channel-driven commercial initiatives that support sales growth, category...