General Trade Channel Marketing Manager

apartmentOur Clients placeManila calendar_month 

General Trade Channel Marketing Manager (Retail)

BGC, Taguig | On-site | Mon-Friday

Job Overview

The General Trade Channel Marketing Manager develops and executes channel-specific marketing strategies to strengthen retailer engagement, drive execution, and accelerate growth across General Trade channels.

Key Responsibilities
  • Develop GT channel growth strategies and execution plans
  • Analyze shopper insights and channel trends
  • Create retailer marketing programs and promotions
  • Lead sales toolkit and POSM development
  • Support category launches and GT activations
  • Coordinate implementation with cross-functional teams
  • Monitor initiative effectiveness and optimize execution
  • Conduct business reviews and post-program assessments
Qualifications
  • Bachelor’s Degree in Marketing, Business, or related course
  • Minimum 5 years relevant experience in Channel or Trade Marketing
  • Strong understanding of General Trade operations
  • FMCG experience preferred
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