Lead Generation VA

The ideal candidate is proactive, persuasive, and comfortable owning the full funnel — from first touch to booked call.

Key Responsibilities:

• Build and manage an outbound lead generation funnel from the ground up
• Source, research, and verify B2B leads using prospecting tools such as Apollo and similar platforms
• Write, launch, and optimize cold email sequences
• Manage consistent, timely follow-ups across the entire pipeline
• Book qualified appointments with decision-makers (business owners, operations managers)
• Qualify and nurture leads as they move through the funnel
• Track and maintain the full sales pipeline and lead records
• Handle objections and rejections professionally to convert prospects into booked calls
• Report on outreach activity, conversion rates, and appointments set

Mandatory Skills:

• Proven experience in B2B lead generation and appointment setting
• Hands-on experience writing and managing cold email sequences and campaigns
• Familiarity with prospecting and lead-sourcing tools such as Apollo (or similar AI-powered tools)
• Experience booking appointments with decision-makers
• Strong written English suitable for professional cold outreach
• Ability to manage a sales funnel end-to-end with minimal oversight
• Dependable, detail-focused, and able to work independently
• Strong communication skills

Preferred Skills:

• Experience setting up lead generation and outreach systems from scratch
• Familiarity with scheduling tools such as Calendly
• Experience in e-commerce or product-based B2B sales
• CRM experience and comfort managing pipeline data
• Confident objection handling and the ability to perform under role-play scenarios
• Ability to manage multiple outreach campaigns at once

This is a ground-floor chance to shape an outbound sales engine from day one and make a direct, measurable impact on the company's growth. You'll work closely with the founder, enjoy real ownership of your work, and have the flexibility and room to grow as the business scales.