Traffic acquisition manager

Job description:

We are looking for a results-driven Traffic Acquisition Manager to expand and manage advertising partnerships with local websites and mobile applications in the Philippines.

This role does NOT involve influencer/KOL marketing or social media ad buying (e.g., Facebook Ads). The core responsibility is to acquire high-quality traffic through direct partnerships and negotiations, driving cost-efficient user acquisition and strong ROI performance.

1. Traffic Source Development

• Identify and acquire traffic from Philippines-based websites and mobile apps, including:
• Sports platforms / live score websites
• Gaming platforms / slot demo sites
• Movie, streaming, and entertainment platforms
• Continuously explore and onboard mid-to-small publishers (key focus)

1. Partnership & Negotiation

• Establish and maintain relationships with:
• Website owners
• App publishers
• Traffic providers
• Negotiate advertising formats such as:
• Banner placements (homepage / internal pages)
• Interstitials / pop-ups
• Fixed traffic deals / CPC / CPM models
• Optimize cost efficiency and secure competitive pricing

1. Traffic Quality Evaluation

• Assess traffic value based on:
• GEO targeting (Philippines user ratio)
• User engagement (session duration, activity level)
• Conversion potential
• Identify and eliminate low-quality or invalid traffic sources

1. Performance Tracking & Optimization

• Monitor the full conversion funnel:
• Click → Registration → First-Time Deposit (FTD)
• Analyze key performance metrics:
• CPA (Cost per Acquisition)
• ROI / ROAS
• Conversion rate
• Adjust and optimize partnerships based on performance (scale or discontinue)

1. Partner Management & Scaling

• Maintain long-term relationships with high-performing partners
• Scale up traffic acquisition from channels with strong ROI

Requirements

• Experience in one or more of the following:
• Business Development (BD)
• Traffic Acquisition / Media Buying
• Affiliate Marketing
• Familiar with website advertising models:
• CPM / CPC / fixed deals
• Strong negotiation skills (cost control is critical)
• Data-driven mindset with the ability to analyze CPA, ROI, and conversion metrics
• Preferred Qualifications
• Existing connections with Philippines websites, apps, or publishers
• Experience in iGaming, gaming, or high-conversion industries
• Familiarity with tools such as SimilarWeb or other traffic analytics platforms
• Fluent in English (Taglish is a strong advantage)

• No influencer or KOL marketing
• No social media ad campaign management (Facebook, TikTok, etc.)
• Focus exclusively on website & app traffic acquisition and partnerships

Compensation

Monthly Salary: PHP50,000 – PHP 80,000

Benefits:

• Opportunities for promotion
• Paid training
• Pay raise

Work Location: In person