Brand Manager

Brand Manager - Marca Piña

Piñakamasarap Corp., Quezon City, Metro Manila

Job Description

As the Marca Piña Brand Manager, you will be responsible for “consumer-is-boss” marketing strategies and plans that will win the hearts and minds of consumers. Beyond just being a marketer, you will be a total business owner, collaborating across internal functions and external partners in reaching, engaging and converting consumers towards profitable growth of this legacy brand.

1. Manage brand strategy and P&L. Responsible for development of the brand architecture and delivery of annual brand/business objectives, goals and strategies, leveraging a strong understanding of consumers, category/markets, trade, competition
2. Manage the brand’s integrated marketing communication campaigns. Responsible for integrated marketing campaign design and execution, managing all campaign content development and media touchpoint planning/buying (traditional media, digital media, Influencer Marketing, PR/event marketing, etc.)
3. Operationalize innovation for brand building, searching and reapplying new currencies/programs for breakthrough growth
4. Collaborate proactively with sales/trade marketing team to identify and develop programs to generate sustainable sales and proper alignment with annual brand and business plans
5. Leverage data and research in performance tracking, competitor understanding and market analysis, enabling more effective strategies and plans

1. Leadership. Is a self-starter and has strong leadership ability as demonstrated through previous formal or informal positions of leading and or managing teams
2. Mastery. Up to 3 years work experience in Marketing, Brand Management or other similar roles
3. Capability. Demonstrates strength in strategic and analytical thinking
4. Capacity. Able to effectively manage multiple projects at the same time
5. Collaboration. Strong cross-team communication skills, able to manage external

1. Solution-based thinking. Has a strong bias for issues resolution