Social Media & Influencer Marketing Expert (Executive and Non-Executive)

Employment Type: Full-Time

• Execute and manage social media content calendars across client-assigned platforms- ensuring timely, accurate, and on-brand publishing across Instagram, Facebook, TikTok, YouTube, LinkedIn, and X.
• Identify, vet, and manage influencer relationships- coordinating outreach, briefing, content review, posting schedules, and compliance documentation.
• Build and maintain influencer lists and CRM records using tools such as CreatorIQ, Tagger, or Traackr; maintain accurate campaign tracking sheets.
• Operate and manage social media management platforms (Sprinklr, Hootsuite, or equivalent) for scheduling, community management, and listening workflows.
• Pull, compile, and interpret social analytics data using native platform dashboards and third-party tools (e.g., Brandwatch); produce weekly and monthly performance reports with clear commentary.
• Support channel strategy execution- implementing content pillars, posting cadences, and platform-specific formats (Reels, Stories, TikTok short-form, carousel posts, etc.).
• Coordinate with creative teams to brief, review, and approve content assets in line with brand guidelines and platform specifications.
• Monitor brand sentiment, trending conversations, and competitive activity; flag relevant insights to the strategy team.
• Assist in campaign trafficking and quality assurance- ensuring all posts, tags, links, and tracking UTMs are correctly applied before publishing.
• Support the onboarding and management of paid amplification for influencer content, including whitelisting and boosting workflows.

KEY DETAILS

Employment Type: Full-Time

• Lead the development and presentation of social media strategy and channel mix frameworks for client engagements, translating brand and business objectives into actionable social roadmaps.
• Own client relationships as the primary point of contact- build trust, manage expectations, and present strategic recommendations at senior stakeholder level.
• Direct and manage a team of 4–8 social media and content professionals, providing day-to-day oversight, performance coaching, and workload management.
• Oversee end-to-end influencer marketing programmes- from roster identification and contract negotiation to content briefing, compliance review, and performance reporting.
• Drive content calendar planning and publishing governance across platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, and X (Twitter).
• Define and own the analytics and reporting framework; translate performance data into strategic insights and actionable optimisation recommendations.
• Partner with internal strategy, creative, and technology teams to ensure integrated campaign delivery.
• Manage project scopes, timelines, and budgets; flag risks early and ensure on-time, on-budget delivery.
• Champion platform best practices and stay current on algorithm updates, emerging formats, and industry trends.
• Contribute to new business development- support RFP responses, pitch deck development, and capability presentations.