Social Media Marketing Lead (Hybrid, BGC)

• Build structured content pillars covering financial education, lifestyle, product awareness, accessibility, and customer stories
• Lead, mentor, and guide content creators and influencers while maintaining high content quality standards
• Translate business objectives into platform-specific content formats, campaigns, and distribution strategies
• Collaborate with cross-functional teams, agencies, and senior stakeholders to execute impactful social-first initiatives
• Analyse and optimise performance metrics including reach, engagement, audience growth, retention, and Marketing Efficiency Ratio (MER) to maximise social media performance

• Must be able to provide a marketing portfolio
• Bachelor's degree in Marketing, Communications, Business, Media, or a related field
• 5-7+ years of experience in Social Media Marketing, Content Marketing, Digital Marketing, or related disciplines
• Proven track record of driving organic social media growth and engagement across TikTok, Facebook, Instagram, LinkedIn, and other key platforms
• Demonstrated experience leading content creators, creative teams, influencers, or social media functions
• Strong expertise in social-first strategy, storytelling, content development, community growth, and digital campaign execution
• Deep understanding of platform algorithms, content optimisation, audience behaviour, and social media analytics
• Experience within fintech, banking, technology, e-commerce, digital-first brands, media, or agency environments is highly preferred
• Proficiency with social media management, reporting, analytics, and content planning tools
• Knowledge of influencer marketing, paid social, attribution frameworks, and growth marketing is advantageous

A fast-growing global fintech company that aims to build the next-generation digital financial services in the Philippines. Backed by global investors and led by industry experts, the company aims to provide modern and accessible financial services to Filipinos.

• Opportunity to build and shape a growing social media function with genuine ownership and strategic influence
• Join a fast-growing organisation with strong financial backing, extensive expansion plans, and significant career development opportunities
• Work closely with senior leadership in a flat, collaborative, and people-focused culture
• Gain exposure to brand, agencies, growth, media, and business initiatives beyond traditional social media responsibilities
• Modern, technology-enabled workplace with access to best-in-class tools and resources
• Strong emphasis on innovation, financial literacy, customer impact, and continuous learning
• Hybrid work setup (3 days onsite)
• Competitive compensation package including HMO, leave benefits, 13th-month pay, and other employee benefits
• Direct reporting line to senior marketing leadership, offering high visibility and growth potential within the organisation