Digital Marketing Manager

Main Responsibility:

Paid Advertising, Lead Generation Strategy, Performance Optimisation, Community Management

Job Responsibilities:

1. Paid Social Media & Advertising

• Execute Meta lead gen campaigns for UTrade & ULoan
• Manage (possible) Google Ads and LinkedIn campaigns
• Own monthly paid media budget allocation
• Test and explore new paid channels

1. Lead Quality & Sales Enablement

• Work with sales on lead quality refinement
• Optimise lead capture forms

1. Video Content Production

• Shoot and produce 1-2 weekly video reels featuring research analysts (UTrade)
• Edit market research reports into short-form video content (UTrade)
• Co-produce and shoot 2 monthly TikTok reels/Stories content (UTrade, ULoan)
• Create video templates and style guidelines
• Coordinate filming schedules with the Research Team

1. Campaign Strategy and Optimisation

• Optimise for CPL and Leads Conversion
• Implement retargeting campaigns

1. Landing page & Conversion

• Design and optimise landing pages
• Ensure seamless user journey

1. Analytics and Reporting

• Recommend improvement on performance dashboards
• Track KPIs: leads, CPL, conversion rates
• Provide weekly and monthly reports
• Conduct competitive analysis to benchmark our digital application channels and digital presence

1. Community Management & Engagement

• Monitor and respond to comments/messages across UTrade, ULoan, and Unicapital social media
• Develop engagement strategies to boost organic reach
• Track community sentiment and engagement metrics
• Use community insights to inform paid campaigns
• Build and manage Reddit presence for all brands

1. Cross - Team Support & Content Collaboration

• Provide graphics support to other teams
• Support social media content needs across departments
• Assist with communications and branding materials
• Support PR initiatives
• Help manage corporate giveaways inventory
• Brief the consultant on campaign requirements
• Provide performance data for content strategy
• Develop ad copy and creative briefs

1. Events Support

• Support major events as needed

• Bachelor of Science in Marketing or a related field.
• Proven experience in digital marketing and management. SEO and SEM, marketing databases, and email campaigns and social media and/or display advertising campaigns for at least 5 years
• Proficiency in online marketing tools
• Strong ability to analyze metrics and trends to inform data-driven decisions.
• Excellent collaboration and project management skills to work with cross-functional teams.
• Up to date with the latest trends and best practices in digital marketing
• Leadership & Delegation, Good Communication, Creativity & Innovation, Empathy & Customer-Centricity, Collaboration & Interpersonal Skills, Problem-Solving & Decision Making, Time Management & Organization.