Manila - Trade Marketing Specialist (Automotive)

placeManila calendar_month 
Trade Marketing Execution:
Develop and implement trade marketing strategies and initiatives that drive retail performance and strengthen dealer partnerships.
  • Dealer Engagement:
Work closely with dealers to ensure alignment of marketing activities, promotions, and campaigns with the brand's overall objectives.
  • Campaign Planning & Activation:
Plan, organize, and execute experiential activities such as test drive events, roadshows, and dealer activations to immerse consumers in our automotive offerings.
  • Performance Monitoring:
Track, analyze, and report on the effectiveness of trade marketing activities; provide insights and recommendations for continuous improvement.
  • Collaboration:
Work cross-functionally with the sales team, product teams, and agency partners to ensure seamless implementation of marketing strategies.
  • Asset Development:
Manage the production and distribution of in-store and on-ground marketing materials, ensuring consistent branding and messaging.
  • Budget Management:

Assist in managing the trade marketing budget and ensure efficient use of resources for maximum impact.

Multinational companyCompetitive salary and benefits
  • Minimum of 6 years of experience in trade marketing, preferably in the automotive industry or a related field with strong product passion.
  • Proven success in planning and executing BTL marketing strategies, especially within a dealer-driven business model.
  • Strong understanding of the automotive customer journey and experience in creating touchpoints that resonate with car enthusiasts.
  • Energetic, ambitious, and self-driven with a strong bias toward action and results.
  • Someone who appreciates the performance, design, and culture of automobiles.
  • Strong project management and organizational skills.
  • Excellent communication and interpersonal skills to work effectively with internal teams and dealer partners.

The client is a leading multinational automotive company committed to innovation, performance, and delivering exceptional driving experiences. With a strong presence in the Philippines, they work closely with their dealer network to bring world-class vehicles to discerning customers.

Opportunity to work in a multinational company with the ambition to grow the market share locally.

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