[ref. b1401722] Marketing specialist

Job Description

Posted on 17 July 2025

• Assist in developing and executing marketing strategies that align with business goals, focusing on Mandarin-speaking markets and international trade opportunities.
• Create and translate marketing materials, including brochures, website content, social media posts, and email campaigns, ensuring they are tailored for Mandarin-speaking audiences.
• Manage and optimize digital marketing campaigns, including social media and email marketing, with a focus on Mandarin-speaking platforms and regions.
• Conduct market research to identify trends, competitors, customer needs, and business opportunities within Mandarin-speaking markets, ensuring strategies are relevant and effective.
• Work to enhance the company’s brand image and presence in Mandarin-speaking regions, creating a strong connection with target audiences through effective messaging and campaign execution.
• Manage social media accounts targeting Mandarin-speaking audiences, engage with followers, and develop content that resonates with the local culture and preferences.
• Implement strategies to generate and nurture leads from Mandarin-speaking regions, helping to build a strong customer pipeline for the sales team.
• Assist with organizing and promoting trade shows, webinars, and other marketing events, especially those targeting Mandarin-speaking clients and business partners.
• Work closely with the sales department to ensure marketing efforts are aligned with sales objectives, particularly focusing on Mandarin-speaking customers.
• Track the effectiveness of marketing campaigns using analytics tools, and provide regular reports on performance, and recommendations for improvements.
• Customer Relationship Management (CRM): Maintain and update customer databases, ensuring that customer interactions and communications are effectively managed.

Qualifications/Requirements

• Strong understanding of marketing principles, digital marketing strategies, and social media management.
• Experience in managing marketing campaigns, content creation, and lead generation.
• Proficiency in marketing tools such as Google Analytics, email marketing platforms, CRM software, and social media platforms (WeChat, Weibo, etc.).
• Knowledge of SEO/SEM, Google Ads, and content marketing.
• Strong organizational and project management skills, with the ability to multitask and prioritize.
• Creative mindset with an ability to translate business objectives into effective marketing strategies.

• Excellent communication and interpersonal skills.
• Strong attention to detail and ability to work independently.
• Ability to analyze market data and provide actionable insights.
• Adaptable and flexible, with a proactive approach to solving problems.
• Strong understanding of Mandarin-speaking markets and cultural nuances.

Work location

CITY OF PARAÑAQUE, NCR, FOURTH DISTRICT

Remarks

No additional remarks

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