Marketing Automation Specialist

The ideal candidate brings proven experience with CRM platforms and marketing automation, a proactive improvement-oriented mindset, and a genuine willingness to recommend enhancements that meaningfully drive business growth.

Key Responsibilities:

• Set up and fully configure FluentCRM from the ground up, including all automation workflows and email sequences
• Design and build email nurturing sequences to engage prospects and guide them through the sales funnel
• Create and format monthly email newsletters based on provided copy and content direction
• Upload blog posts to the WordPress website, including formatting, image placement, and internal linking between articles
• Perform on-page SEO optimization for all blog content including meta tags, target keywords, and link structure
• Monitor email campaign performance and recommend data-backed improvements based on results and trends
• Identify opportunities to strengthen existing marketing workflows and proactively surface meaningful enhancements
• Maintain organized and accessible records of all campaigns, sequences, and automations for reporting and reference

Mandatory Skills:

• Proven experience setting up and managing CRM and email marketing platforms — FluentCRM experience is strongly preferred
• Strong understanding of email marketing automation including drip campaigns, nurturing sequences, and audience segmentation
• Experience with WordPress including blog post management, formatting, and foundational on-page SEO
• Working knowledge of SEO principles such as internal linking, keyword optimization, and meta descriptions
• Ability to design and format professional email templates and newsletters
• Reliable, detail-oriented, and capable of working independently with minimal supervision
• Strong communication skills and a genuine willingness to share ideas and propose improvements

Preferred Skills:

• Experience with WordPress page builders — Bricks Builder is a plus
• Familiarity with marketing funnel design and lead nurturing strategy for B2B audiences
• Background in marketing for training, education, or professional services industries
• Experience with analytics and performance reporting for email and content marketing
• Comfortable managing multiple projects simultaneously and prioritizing effectively under competing deadlines
• Understanding of B2B sales cycles, particularly in corporate training or learning and development environments

As the business grows, so will your role and the scope of your responsibilities.