Sales Director

JOB PURPOSE

The Sales Director works closely with executive leadership and cross-functional teams to align sales initiatives with company objectives, profitability targets, and market competitiveness.

KEY RESPONSIBILITIES

• Develop and execute short-, mid-, and long-term sales strategies aligned with business goals
• Define industry-focused segmentation (utilities, construction, manufacturing, HVAC, etc.)
• Lead go-to-market strategies for pump products, spare parts, and service solutions
• Identify opportunities for bundled solutions (supply + installation + maintenance)
• Optimize sales channels including projects, distributors, and direct accounts
• Build scalable sales models to support growth and expansion

• Identify and penetrate new markets and industry segments
• Drive project-based selling and participation in major developments
• Acquire strategic accounts including contractors, developers, and industrial clients
• Strengthen distribution networks and regional presence
• Promote cross-selling of pumps, spare parts, repair, and maintenance services
• Build a strong pipeline for both project and aftermarket sales

• Develop pricing strategies aligned with project requirements and service offerings
• Ensure profitability across equipment sales, parts, and services
• Monitor margins, bid pricing, and cost structures for projects
• Align sales forecasts with project timelines and financial targets
• Implement disciplined discounting and approval processes
• Balance revenue growth with margin protection

• Lead and structure a high-performing sales team (project sales, key accounts, service sales)
• Define territories, account assignments, and industry focus areas
• Drive hiring, workforce planning, and team development
• Build a results-driven and customer-focused sales culture
• Set KPIs aligned with revenue, project wins, and customer retention

• Manage relationships with key clients such as contractors, developers, utilities, and industrial customers
• Lead negotiations for major supply and service contracts
• Ensure early engagement in project opportunities
• Strengthen customer retention through after-sales service programs
• Act as escalation point for critical commercial and service issues

• Monitor industry trends including infrastructure projects and industrial demand
• Track competitor activities, pricing, and product positioning
• Provide insights to management for product sourcing and service improvement
• Identify opportunities in energy-efficient and cost-effective solutions
• Maintain updated market intelligence and benchmarking

• Drive disciplined sales pipeline and project tracking
• Ensure accurate forecasting aligned with project cycles
• Collaborate with operations for delivery, installation, and service execution
• Align with finance on credit terms, billing, and collections
• Lead training on product knowledge and solution selling
• Ensure CRM adoption and accurate reporting
• Strengthen after-sales service and customer satisfaction
• Drive continuous improvement and process efficiency

• Strategic sales leadership in industrial/trading environment
• Strong understanding of pumps, parts, and service solutions
• Project sales and key account management expertise
• Financial and commercial acumen
• Negotiation and influencing skills
• Customer relationship management
• Data-driven decision making
• Leadership and team development
• Problem-solving and critical thinking
• Adaptability and continuous improvement mindset

QUALIFICATIONS

Education:

• Bachelor’s Degree in Engineering (Mechanical, Electrical, or related) preferred
• Business or related degree with strong industry experience may be considered
• MBA or postgraduate degree is an advantage

Experience:

• 12–15 years of progressive sales experience in pumps, fluid handling, or industrial equipment
• 8–12 years in senior leadership roles
• Proven success in project sales, trading, and service-based business models
• Experience handling key accounts, contractors, and industrial clients