Marketing Insights Specialist - Hospitality
Muntinlupa
Prepare and validate campaign datasets, including target lists and response tracking files
- Analyse campaign performance using key metrics such as conversion rates, revenue impact, and ROI
- Develop and maintain regular marketing performance reports and dashboards
- Assist in customer segmentation and targeting strategies for marketing campaigns
- Evaluate campaign outcomes and provide actionable insights on customer response behaviour
- Support post-campaign reviews by conducting impact analysis and documenting insights
- Identify data discrepancies and collaborate with stakeholders to resolve issues
- Respond to ad hoc analytical requests and investigate campaign-related performance anomalies
- Build and refine reporting templates and processes for efficiency and accuracy
- Continuously enhance understanding of campaign economics and contribute to team knowledge sharing
Global companyCareer progression, competitive salary packag
A successful Marketing Insights Specialist should have:
- A degree in Bachelor's degree in Business, Economics, Statistics, Mathematics, Engineering, Computer Science, Hospitality Management, Finance, or a related field
- 2-5 years of experience in marketing analytics, CRM analytics, or business intelligence
- Strong proficiency in data analysis, reporting, and performance measurement
- Familiarity with campaign tracking, segmentation, and marketing performance metrics
- High attention to detail with strong problem-solving and analytical thinking skills
- Ability to work collaboratively and communicate insights clearly to stakeholders
Our client is a globally recognized leader in the hospitality industry, with a strong international presence and a diverse portfolio of brands. They are committed to delivering exceptional guest experiences and driving innovation across its sector.
- Competitive salary
- Permanent position with opportunities for professional growth.
- Full onsite work setup
- Collaborative work environment within a large organization.
If you are passionate about leveraging data to drive marketing success, apply now to join this exciting opportunity!
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