Sales and Marketing (Logistics)

Reports to: CEO and CFO

Key Responsibilities:

• Conducting market research to identify target audiences and market trends.
• Developing and executing marketing campaigns across various channels (e.g., online, print, social media).
• Creating marketing materials such as brochures, website content, and presentations.
• Managing the company's online presence, including website and social media accounts.
• Analyzing marketing campaign performance and making adjustments as needed.
• Prospecting for new clients through various channels (e.g., cold calling, networking, online research).
• Developing and maintaining relationships with existing clients.
• Preparing and presenting sales proposals and quotes.
• Meeting or exceeding sales targets.
• Identify and generate new leads and sales opportunities within the transportation industry.
• Build and maintain strong relationships with existing and potential clients.
• Conduct sales meetings and presentations to pitch the company’s services.
• Negotiate contracts and pricing with new and existing clients to close deals.
• Provide excellent customer service to ensure client satisfaction and retention.
• Enhance brand awareness in the trucking and logistics industry through creative and targeted marketing strategies.
• Monitor and analyze competitors to ensure the company maintains a competitive edge in the market.

Qualifications:

• Education: Bachelor’s degree in Business, Marketing, Logistics, or a related field (preferred).
• Experience: 2-3 years of experience in sales, marketing, or business development, preferably in the trucking, transportation, or logistics industry.

Skills:

• Strong knowledge of trucking services (freight, logistics, supply chain management).
• Excellent communication, negotiation, and presentation skills.
• Microsoft Office Suite, and social media marketing.
• Ability to manage multiple priorities and work in a fast-paced environment.
• Strong analytical and problem-solving skills.
• Creative thinking for marketing campaign development.