Digital Marketing Specialist

Mapúa is a member of Yuchengco Group of Companies (YGC).

Just recently, Mapúa University entered a partnership with Cintana Education, a global leader in international education, and Arizona State University, a top 1% global university ranked as the most innovative university in the U.S. The purpose of this partnership is to transform Mapúa University, which is known today for excellence in engineering and technology into a comprehensive university with a newly positioned and enhanced Business School and a new Medical and Health Sciences School.

• This is a staff-level position
• Marketing portfolio required. Please send to [email protected]

Overview of Responsibilities:

• Create, execute, and manage a successful digital media plan that will build brand awareness, drive website traffic, and generate leads
• Develop and manage digital marketing campaigns utilizing various techniques including but not limited to paid search, search engine optimization, and pay-per-click
• Generate monthly reports on campaigns’ performance online
• Design, build, and maintain digital presence of the brand with the Digital Media Manager
• Optimize social media channels for usability
• Improve the usability, design, content, and conversion of the University’s website
• Review and evaluate customer research, market conditions, and competitor data
• Review and evaluate emerging digital technology and trends to keep the University at the forefront of developments in digital marketing
• Provide prompt and professional responses to inquiries and concerns raised on the University's social media platforms, safeguarding the University's online reputation

Qualifications:

 C.  Work Experience: 1-2 years of relevant work experience.

Compensation & Benefits:

• When promoted to regular status, the benefits among others includes hospitalization and life insurance and scholarship to qualified dependent.
• Pay range: Php 20,000-23,000/month

Job Type: Full-time

Benefits:

• Company Christmas gift
• Company events
• Employee discount
• Health insurance
• Life insurance
• Paid training
• Promotion to permanent employee

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental Pay:

• 13th month salary
• Overtime pay
• Performance bonus

Ability to commute/relocate:

• Manila: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Social Media Management: 1 year (Preferred)
• SEO Tools: 1 year (Preferred)