Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist will own end-to-end digital growth across acquisition channels, combining:

• Performance marketing (paid)
• SEO, content, and AI-driven growth (GEO)
• Social media strategy and execution
• Affiliate partnerships (split with country lead)

This is a hands-on individual contributor role, working closely with the Indonesia team. The role will evolve into a team-building and leadership position, Head of Growth, based on performance and scale.

1. At least 5–7 years of experience in:

• Digital marketing/growth roles
• Performance marketing + content + social (blended experience required)

1. Background in:

• Top digital marketing agencies managing high-velocity accounts, and/or
• Direct Fintech / digital lending startups

1. Must have experience working in 0→10 growth environments.

Technical & Channel Expertise

Strong hands-on experience in:

• Meta Ads
• Google Ads
• TikTok Ads
• Attribution tools (Appsflyer preferred)
• SEO tools (Ahrefs, SEMrush, GSC)

Experience and working knowledge of:

• AI tools (GPT, Gemini, Claude)
• Content systems and CMS platforms
• Analytics tools

mcv.