Brand manager

About the Role

We are seeking a results-driven Brand Manager to lead our brand growth, e-commerce performance, and revenue-generating marketing initiatives. This role combines strategic leadership with hands-on execution across digital marketing, content strategy, influencer partnerships, and performance optimization.

The ideal candidate has strong experience in TikTok Shop, Shopee, Meta advertising, and e-commerce growth, with a proven track record of driving revenue, improving conversion rates, and scaling brand performance across digital platforms.

Key Responsibilities

• Own and drive revenue performance across TikTok Shop, Shopee, Meta, and other digital channels.
• Optimize the full customer conversion funnel from traffic acquisition to retention.
• Monitor and improve key metrics including GMV, NMV, ROAS, CPA, CPC, and Conversion Rate.
• Collaborate with finance and operations teams on pricing, promotions, and discount strategies.

• Develop platform-specific growth strategies for TikTok, Shopee, and Meta.
• Lead TikTok-first content initiatives focused on engagement and conversion.
• Ensure platform-native content execution tailored to each channel's audience and algorithm.
• Continuously analyze performance data to refine growth strategies.

• Build and execute influencer marketing strategies.
• Identify, test, and scale high-performing KOL partnerships.
• Monitor creator performance and ROI.
• Leverage KOL content to strengthen social proof and drive conversions.

• Lead marketing campaign planning and execution across digital platforms.
• Collaborate with creative teams to produce high-performing marketing assets.
• Ensure all campaigns align with brand positioning and business objectives.
• Review and approve marketing materials prior to publication.

• Conduct ongoing A/B testing on creatives, content, campaigns, pricing, and promotions.
• Identify winning strategies and scale successful initiatives.
• Use data-driven insights to improve marketing efficiency and profitability.

• Establish effective workflows, reporting systems, and performance tracking.
• Define and monitor KPIs for internal teams and external partners.
• Conduct regular performance reviews and ensure accountability.
• Collaborate closely with sales, operations, finance, HR, agencies, and external partners.

• Monitor market trends, customer behavior, and competitor activities.
• Identify emerging opportunities for growth and expansion.
• Translate market insights into actionable business strategies.

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• 3–7 years of experience in brand marketing, performance marketing, e-commerce, or digital growth roles.
• Strong understanding of TikTok Shop, Shopee, Meta Ads, and digital commerce ecosystems.
• Experience working in revenue-focused marketing environments is highly preferred.
• Strong analytical, leadership, and project management skills.
• Excellent communication and stakeholder management abilities.

• TikTok Ads Manager
• TikTok Shop Analytics
• Shopee Seller Center
• Meta Ads Manager
• Google Analytics
• CRM and reporting platforms
• Project management tools (Trello, Asana, Monday.com)

• Competitive salary package based on experience and qualifications.
• Performance-based incentives tied to revenue and marketing KPIs.
• High-performance bonus structure aligned with business growth.
• Opportunity to lead impactful brand and e-commerce initiatives.
• Collaborative and growth-oriented work environment.

Work Arrangement: On-site (Makati City)