Asst. Brand Manager (Pasta) New
Monroe Consulting Group Mandaluyong
Executive search firm Monroe Consulting Group is recruiting on behalf of a leading producer of well-known local FMCG products in the country. Our client is seeking an experienced Assistant Brand Manager to lead brand strategy, drive growth, and strengthen brand equity across its product portfolio.
The office is located in Mandaluyong City.
Assistant Brand Manager
What Will You Do?
We are seeking a highly experienced and strategic Brand Manager to lead multiple brands or a key brand within the company's food and beverage portfolio.This role is responsible for driving end-to-end brand strategy, commercial performance, and innovation, while mentoring brand teams and collaborating closely with cross-functional leaders. The ideal candidate brings strong business acumen, leadership capability, and a proven track record of building and scaling brands.
Key Responsibilities
Brand Strategy & Portfolio Leadership- Lead the development and execution of long-term brand and portfolio strategies aligned with category and business objectives.
- Manage, mentor, and develop Brand Managers and Assistant Brand Managers to build a high-performing team.
- Oversee the planning and execution of impactful, multi-channel campaigns across digital, social, traditional media, and in-store channels.
- Collaborate with R&D, Supply Chain, and Commercial teams to drive new product development, product renovations, and pipeline prioritization.
- Translate consumer, category, and competitive insights into actionable strategies that drive business growth.
- Manage brand P&L inputs, pricing strategies, promotions, and budget planning to maximize ROI and profitability.
- Serve as the key brand representative in collaboration with Sales, Trade Marketing, Operations, Finance, and external agencies.
- Monitor key KPIs such as sales, market share, penetration, and brand health, and continuously refine strategies based on performance.
- Ensure consistent brand positioning, messaging, and visual identity across all consumer touchpoints.
- Present brand strategies, performance updates, and recommendations to senior leadership.
- Bachelor's degree in Marketing, Business, or a related field
- 3-5+ years of experience in brand management, preferably in FMCG or food & beverage
- Proven track record in managing brands, portfolios, and cross-functional teams
- Strong strategic thinking with the ability to translate insights into commercial results
- Excellent leadership, coaching, and people management skills
- Strong financial acumen, including budget and P&L management
- Experience managing agencies and handling complex, multi-project environments
- Strong communication, presentation, and stakeholder management skills
- Entrepreneurial mindset with the ability to thrive in a fast-paced environment
- Passion for food and beverage trends, innovation, and consumer-centric marketing
- Proficiency in MS Office tools (Word, Excel, PowerPoint)
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Job Summary:
We are seeking a strategic and results-driven Brand Manager to lead the overall brand direction and growth. This role is responsible for developing brand strategies, driving...