Brand Manager - MSL Taguig

Job Summary

We are looking for an experienced Brand Manager with a strong FMCG background to lead brand growth, commercial planning, and market execution for imported consumer products. The role is responsible for managing brand performance, forecasting, pricing structure, and marketing initiatives to drive sales growth and profitability across distribution channels.

The ideal candidate should have solid experience in FMCG brand management, demand forecasting, pricing analysis, and distributor-led operations. Experience working with imported brands/products and collaborating with international principals is highly preferred.

Key Responsibilities

• Develop and execute strategic brand plans aligned with company objectives and principal directions.
• Manage overall brand performance, positioning, growth, and profitability.
• Ensure alignment of local execution with principal brand guidelines and strategies.
• Monitor market trends, competitor activities, and consumer insights to identify growth opportunities.

• Serve as the main point of contact for assigned principals/brand owners.
• Coordinate regularly with principals regarding brand plans, sales performance, forecasts, pricing, promotions, and product launches.
• Prepare business reviews, market updates, and performance presentations for principals.
• Ensure timely execution of agreed initiatives, campaigns, and brand standards.
• Build and maintain strong business relationships with principals and external stakeholders.

• Prepare monthly, quarterly, and annual sales forecasts in coordination with principals, Sales, and Supply Chain teams.
• Analyze historical sales trends, inventory movement, and market demand to improve forecast accuracy.
• Support inventory planning to ensure healthy stock levels and minimize aging or stock-outs.
• Participate in business planning and S&OP discussions.

• Develop and manage pricing structures to ensure competitiveness and profitability.
• Analyze landed costs, margins, trade discounts, and pricing architecture.
• Recommend pricing adjustments based on currency fluctuations, cost changes, and market conditions.
• Evaluate promotional pricing and trade investments to maximize ROI.