Marketing Specialist

Employment Type: Full-time

Job Summary:

The Marketing Specialist will play a key role in planning, implementing, and monitoring marketing campaigns across various platforms to drive brand awareness, customer engagement, and sales growth. This position requires a creative thinker with strong analytical and communication skills, as well as hands-on experience in digital marketing.

Key Responsibilities:

• Plan and execute marketing campaigns (digital, social media, email, events, etc.)
• Develop and manage content for social media, website, and other marketing channels
• Monitor and analyze campaign performance using tools like Google Analytics, Meta Business Suite, TikTok Ads Manager, etc.
• Conduct market research and competitor analysis
• Coordinate with sales, creative, and product teams to align marketing strategies
• Prepare regular reports on campaign effectiveness and KPIs
• Assist in organizing promotional events, influencer collaborations, and product launches
• Maintain and update marketing databases and CRM systems
• Monitor online brand presence and engage with the online community
• Stay updated with marketing trends and emerging platforms

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Minimum of 3 years of experience in marketing or a similar role
• Strong understanding of digital marketing concepts and tools
• Excellent written and verbal communication skills
• Creative and detail-oriented with strong organizational abilities
• Proficiency in Canva, Adobe Creative Suite, or other design tools is a plus
• Experience with e-commerce platforms (Shopee, Lazada, TikTok Shop) is an advantage
• Ability to multitask and meet deadlines in a fast-paced environment