[ref. g73223124] Marketing specialist

Job Description

• Develop marketing content in Mandarin for various channels (websites, social media, advertisements, email campaigns, etc.). Ensure accurate translation and cultural relevance.
• Conduct research to understand the preferences, trends, and behaviors of Mandarin-speaking customers in different regions.
• Campaign Management: Plan and implement marketing campaigns targeting Mandarin-speaking audiences, tracking performance and making adjustments as necessary to meet KPIs.
• Optimize digital content for Mandarin-speaking markets, ensuring high visibility on search engines like Baidu or Google.
• Manage social media platforms catering to Mandarin-speaking audiences, including WeChat, Weibo, and others. Engage with customers, build brand loyalty, and handle inquiries.

• Native or fluent proficiency in Mandarin (both written and spoken).
• Proficiency in English (written and spoken) is also preferred.
• Strong analytical skills to evaluate campaign performance and adjust strategies accordingly.
• Excellent communication and collaboration skills.
• Ability to work independently and as part of a team.

Work location

CITY OF MAKATI, NCR, FOURTH DISTRICT

Remarks

INTENDED PERIOD OF EMPLOYMENT: THREE (3) YEARS

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